Marketing Officer

2 weeks ago


Brighton East Sussex, United Kingdom Reed Full time

Marketing Officer

Salary - £14.74 per hour PAYE

Location - BN1

Full time Hybrid

My Client, a Brighton based University, has an exciting opportunity for a dedicated individual to join their team of 4 other Marketing Officers.This role is integral to increasing brand awareness and supporting student recruitment in both UK and international markets.

Day to Day of the role:
  • Support the School Marketing Manager in delivering ambitious marketing plans.
  • Implement and evaluate paid digital campaigns in line with the recruitment cycle.
  • Liaise with digital, out of home, and creative agencies.
  • Support the production of creative content, including video, imagery, and copy for CRM, campaign webpages, and other digital channels, ensuring alignment with brand and messaging guidelines.
  • Write and update copy for the prospectus, webpages, and third-party profiles.
  • Undertake competitor analysis, market scanning, and evaluation to identify opportunities for new programmes and markets.
  • Support market research and evaluation activities, including new programme development and portfolio analysis.
  • Attend stakeholder meetings and contribute to the implementation and evaluation of marketing plans.
Required Skills & Qualifications:
  • Proven experience in marketing with a track record of successful delivery.
  • Experience with digital and offline marketing campaigns, email marketing, and copywriting.
  • Competence in using Excel and other analysis tools for market research and evaluation.
  • Highly organised, approachable, and confident in communicating with a diverse range of individuals.
  • Ability to work independently and as part of a team.
This role is a temporary position estimated to end July 2024, there is the possibility of extension. #J-18808-Ljbffr

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