Strategy & Planning Data Manager
3 weeks ago
EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. Our clients include many exciting brands such as Google, ITV, Sainsburys, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more efficient, meaningful brand experiences for their current and potential customers. This involves thinking through how they capture, manage and segment audience data, how they augment this with strategic partnerships, how they activate data-led audiences and the value they get from it, the shape of their data pipeline right down to the policies they need to adopt to manage data in a safe and compliant way.
This particular role has a strong focus on audience planning, strategy, targeting & ad-tech data management for paid media campaign activity for both ITV and Sainsburys clients. Building/support in building recommended audiences and audience strategies using client first party data or in platform segments and features, for web and app campaigns..
Track the efficiency and effectiveness of paid media activities through the use of 1st and 2nd party data sets.
Support other stakeholders with non RTB workstreams like app activity, dynamic creative optimization, data clean rooms and digital transformation sessions.
Support with recommendations on how to target and deliver media in a privacy-heavy digital landscape. Talk to the privacy implications for clients and the effect on targeting, optimization and measurement use-cases in digital platforms.
Collaborate with the Analytics team to measure accurately the impact of data-led campaigns execution on the client’s business.
3+ years’ relevant experience in an programmatic, digital or audience data strategy role, dealing with executing digital paid media campaign
~ Experience with social media platforms, Facebook, Snap, TikTok & Pinterest
~ Experience with CDP’s such as Treasure Data & Teavaro
Knowledge of Ad-tech industry, upcoming changes to the market from both a regulatory and commercial POV
Knowledge of Data Clean Rooms
We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. We are an equal opportunity employer and value diversity at our company.
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