Director of Ecommerce

1 month ago


London, United Kingdom KJ Talent & Partners Full time

Job Description

Interim Director of eCommerce - Global Beauty Company

Ideal start date mid April

3-6 months FTC potential to go perm

Central London - Six figure salary

We are so excited to be partnering with our client, who are one of the most iconic global beauty players in the world. Reporting directly into the UK Managing Director, the Director of eCommerce will be given full autonomy over strategic decisions and new initiatives.

You will be responsible to review the current plan, performance and structure and make recommendations for next steps. The person needs to be solutions focused identifying gaps and opportunities and formulating a strategic roadmap as well as building incremental wins. Industry knowledge and experience is preferred.

This is a critical hire within the organisation in the UK and globally who are experiencing quite phenomenal success and such there is potential for a long term opportunity for the right individual which will be highly rewarding.

Key Responsibilities:

  • Responsible for setting and meeting daily revenue and KPI goals for .com, developing and executing strategic business plans to further enable acquisition and retention of the customer base.
  • Working with Commercial Finance build and manage the UK P&L to deliver against revenue, net sales, gross profit, operating expense and contribution margin targets working closely with the Director of Marketing on the digital A&P.
  • Manage and drive the .com team to develop commercially sound methods to grow .com with a strong ROI focus. Test, adapt and recommend new approaches to optimise results.
  • Work with each of the specialists within the team to understand their challenges / where they need support and give clear direction regarding next steps.
  • Ensure ongoing improvements to UX and UI, constant evaluation and improvements, including driving new technology ideas on the site to be the digital disruptor in the industry.
  • Develop a highly segmented, targeted CRM strategy and loyalty program that will maximize the customer lifetime value and minimize churn. Analyse, measure and adjust programs by customer behaviors and response.
  • Drive the strategy and vision for a full-funnel and optimised UK-centric paid media strategy across the funnel of awareness, consideration and conversion.

Experience Required:

  • Extensive experience in a strategic Director role within eCommerce/Digital, with a proven track record of growing sales online
  • Digital/eCommerce experience within a premium brand, Beauty, personal care, FMCG sector is essential
  • Demonstrable experience in designing and implementing successful offline and digital marketing campaigns
  • Experience of managing SEO/SEM, Google Analytics and CRM activities;
  • Must have 8+ years of experience with web development or digital management
  • Must have experience with Ecommerce backend systems
  • Must be proficient in Google Analytics and other reporting systems

This is an ideal role for an ambitious individual with hands-on proven experience in online retail to play a pivotal role in the delivery of an ambitious digital growth strategy. My client is looking for an inspirational leader who will own this role in a global fast-paced and entrepreneurial atmosphere.

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