Content Marketing Lead

2 weeks ago

United Kingdom Nethermind Full time

About the role
We are seeking a proactive and versatile Content Marketing Lead to spearhead our content initiatives at a rapidly-growing, remote-first organization deeply embedded in the Ethereum and onchain space. This role is ideal for a self-starter with a solid understanding of onchain culture and the underlying values of Ethereum, who thrives in a globally-distributed team. As a hands-on lead, you will start by directly creating and managing content across multiple platforms, with a path to grow into a more strategic role managing broader content marketing strategies.
You’re a good fit if you have a passion for storytelling and words, and a keen eye for detail. This role requires a blend of creativity, project management, and analytical skills to ensure our content engages our audience and aligns with our brand values.
This position offers a unique opportunity to be at the forefront of technological innovation, creating impactful content that drives awareness and adoption of blockchain infrastructure and tooling. You’ll work in a dynamic environment where you can pursue your ideas and contribute significantly to our marketing strategy.
Key Responsibilities
Content Strategy and Execution:
Develop and implement targeted content strategies that align with our brand goals.
Collaborate closely with Engineering and Design to build and deploy campaigns that enhance visibility and engagement with our products and solutions.
Coordinate and support the creation of a variety of content forms: technical blog posts, social media updates, video scripts, B2B decks, design briefs, website updates, press releases and event collateral.
Produce targeted, creative and on-brand posts on Twitter, Linkedin, Farcaster, and TikTok.
Content Management:
Coordinate across marketing, engineering, design, sales and legal teams to ensure seamless execution and brand consistency across all touchpoints.
Maintain a content calendar to ensure consistent content delivery and engagement across all platforms.
SEO and Analytics:
Implement SEO best practices to enhance content visibility and drive organic growth.
Work with our Marketing Data Analyst to analyze campaign reports and assess efficacy, using insights to optimize and refine content strategies.
Community Engagement and Market Research:
Actively engage with the Ethereum ecosystem and broader onchain communities to stay abreast of hot topics and emerging trends.
Conduct competitor and market research to inform content decisions and strategic directions.

Must haves
~3+ years in a similar role and experience with both B2B and B2D campaigns in blockchain.
~ Lives and breathes onchain marketing.
~ Deep understanding of the Ethereum ecosystem, onchain culture, and the underlying values and principles of blockchain technology.
~ Fluent in English with exceptional writing and editing skills.
~ Strong project management skills, with the ability to manage multiple content initiatives simultaneously and meet deadlines in a fast-paced environment.
~ Ability to brief designers and heaps of creativity to create content in a range of engaging formats.
~ Excellent verbal and written communication skills with high attention to detail.
~ Creative and strategic thinking with the ability to lead projects and collaborate effectively across multiple departments.
~ A strong drive to understand complex technologies and a proactive approach to work.
~ Understanding of basic SEO and how they apply on social media platforms.
~ Good understanding of Twitter, LinkedIn, TikTok, Farcaster, YouTube and Instagram.
~ Experience using CRM software and social scheduling tools.

Nice to haves
Experience with more advanced SEO best practices and tools, such as keyword research, on-page optimization, and link building strategies.
Familiarity with content management systems (CMS), such as WebFlow.
Experience with any of these tools: Notion, Hubspot, Salesforce, Apollo.
Bachelor's degree in marketing, communications, journalism, or a related field.
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