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Content Marketing Team Lead

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United Kingdom Nomadgao Full time

May 02, 2024 - RGH-Global Limited is hiring a remote B2B Marketing Lead. Remote B2B Marketing Lead for an E-commerce company with BCorp status
As the B2B Marketing Lead, you will spearhead all marketing initiatives targeting their B2B customer base, including core services and enterprise SaaS software products. they're seeking a strategic thinker comfortable with hands-on execution to drive their marketing forward.
Own the annual marketing spend and define growth targets through inbound marketing and key campaign planning.
Manage their B2B Marketing Agency relationship, focusing on automation and lead generation in digital channels.
Deliver scalable sales enablement tools and oversee email marketing activities related to acquisition, monetisation, and retention.
Develop targeted user marketing campaigns to drive activation, engagement, and minimise churn.
Lead the B2B content strategy, brand voice, and diversification strategy into new UK verticals and overseas markets.
Work closely with product and engineering teams to deliver an end-to-end CRM integration.
Extensive experience in B2B marketing roles.
Marketing or business degree preferred.
Deep knowledge of CRM systems such as HubSpot, Salesforce, or similar.
Experience marketing Complex SaaS software and real-world operational services.
Highly data literate with the ability to analyse complex data sets.
Travel and Attendance:
~ Whilst this role is fully remote, occasional travel to their facilities may be required, with potential for international travel as the diversification strategy develops.

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