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Head of Content Marketing

3 months ago

United Kingdom ● Xapo Bank Full time

Position overview

The Head of Content Marketing, reporting into the VP of Marketing, will play a crucial role in developing and executing Xapo Bank’s content strategy to drive brand awareness, engagement, and ultimately, conversions.

Responsibilities

  • Develop and implement a comprehensive content marketing strategy that aligns with the company’s growth objectives and brand positioning.
  • Lead SEO efforts to increase visibility and organic search rankings, collaborating closely with web developers.
  • Manage content production across various formats including blogs, white papers, video, and social media, ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.
  • Oversee the editorial calendar and ensure content is scheduled, produced, and published in a timely manner.
  • Analyze content marketing data and SEO performance to continually refine strategies and tactics, maximizing effectiveness and ROI.
  • Own the content and design for Xapo Bank's website
  • Collaborate with cross-functional teams, including product, PR, and digital marketing, to create synergies and leverage content across all channels.
  • Lead and expand the content marketing team, nurturing talent and developing skills to meet evolving market and organizational demands.
  • Foster relationships with key influencers, thought leaders, and external partners to amplify outreach and content distribution efforts.
  • Stay current with industry trends and competitor strategies to ensure that our content is ahead of the curve.

Skills needed

  • At least 10 years of experience in a similar role spanning content and organic marketing
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Advanced degree preferred.
  • Proven experience in content marketing and SEO, with a strong track record of enhancing organic search and engagement.
  • Strong analytical skills with an ability to interpret data to make informed content decisions.
  • Exceptional writing and editing skills, with a keen understanding of what resonates with target audiences.
  • Experience with content management systems, SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms (e.g., Google Analytics).

Other requirements

  • A dedicated workspace.
  • A reliable internet connection with the fastest speed possible in your area.
  • Devices and other essential equipment that meet minimal technical specifications.
  • Alignment with Our Values and the Xapo Values-Driven Leadership principles.
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