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Marketing and Insights Analyst
2 months ago
GLOBAL MARKETING INSIGHT ANALYST
£HYBRID - LONDON - 2X A WEEK
*This major airline went through a lot of changes during Covid, with a Marketing Effectiveness function coming out the other side There are about 400 analysts at this company across everything, from catering, entertainment, marketing, BI and more. This team cover brands marketing, commercial and marketing within airports. It's aim is to support on marketing effectiveness across the entirety of the business, across all marketing channels and assess budgets from their £100 million per year global budget
Strong SQL experience
A passion in the aviation/travel sector, ideally with this background
Customer segmentation project examples
Cross-functional understanding of content performance
Python
Adobe Analytics to track performance
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation
