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Head of CRM

2 months ago

United Kingdom BettingJobs Full time

BettingJobs are working with a leading online casino operator, who offer a dynamic range of gaming products, exceptional customer service, and a commitment to innovation. They are looking for a passionate and experienced Head of CRM to lead their customer relationship management strategies and elevate their player engagement to new heights.

As the Head of CRM, you will be the driving force behind the customer engagement and retention strategies. You’ll oversee the development and execution of CRM campaigns, ensuring they are data-driven, customer-centric, and aligned with the business goals. Your leadership will be crucial in enhancing player loyalty, optimising communication channels, and delivering personalised experiences that keep the players coming back for more.

Responsibilities:

  • Develop and implement a comprehensive CRM strategy that enhances player retention, increases lifetime value, and drives overall engagement.
  • Design, execute, and optimise CRM campaigns across various channels including email, SMS, and in-app notifications, ensuring they are tailored to player preferences and behaviours.
  • Utilise player data and analytics to segment audiences, track campaign performance, and gain insights into player behaviour. Make data-driven decisions to continuously improve CRM effectiveness.
  • Lead and mentor the CRM team, fostering a culture of innovation and excellence. Collaborate closely with other departments including Marketing, Product, and Customer Support.
  • Develop and implement strategies for personalised player experiences, leveraging data to deliver relevant content and offers that drive engagement and loyalty.
  • Oversee the CRM budget, ensuring efficient allocation of resources and maximising ROI on CRM activities.
  • Ensure all CRM activities comply with relevant regulations and industry standards, including data protection and responsible gaming practices.

Requirements:

  • Proven track record in CRM management, within the online gaming or casino industry. Experience with player retention and engagement strategies is highly desirable.
  • Strong leadership skills with experience managing and developing a high-performing team.
  • Proficiency in data analysis and CRM software. Ability to interpret complex data sets and translate them into actionable strategies.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
  • Innovative thinker with a passion for creating engaging and personalised player experiences.
  • Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degree or relevant certifications are a plus.