Digital Communications and Marketing Officer

3 weeks ago


St Albans Hertfordshire, United Kingdom VMA GROUP Full time

Job Description

I’m once again working with a leading trade body for independent community pharmacy to help them find a Digital Communications and Marketing Officer. This newly created role would suit someone with prior digital content creation experience within a similar high-profile organisation. You will need to be on site in St Albans 2 times a week. This role is full-time and permanent.

Responsibilities:

  • Co-create web content, which works across all devices, in partnership with web authors and web champions around the organisation, using experience and knowledge of digital content creation and architecture
  • Effectively promote the organisation’s communications and marketing messages via the website, social media channels and all-member emails.
  • Support the work of the Digital Team by maintaining and administering the website and other digital channels.
  • Develop social media campaigns to support communications and marketing objectives, identifying the most appropriate mix of channels to engage the audience in the most effective way.
  • Manage the creation of digital assets such as video, podcasts, infographics, and social media banners, ensuring these assets are produced to a high quality, on brand, and in the most effective way to meet communications and marketing goals.
  • Play a leading role in digital campaigns, advising on the best approach and leading on implementation.

What we’re looking for:

  • Experience of maintaining large, complex websites, including approving content and making sure in-house web guidelines are followed.
  • Knowledge of user experience (UX) and accessibility principles for desktop and mobile websites and experience of conducting user testing sessions to improve user experience.
  • Experience of developing and executing successful social media campaigns to support a complex organisation’s communications priorities.
  • Knowledge of digital marketing techniques and tracking processes.

If you are passionate about creating a fantastic digital experience then we want to hear from you – please submit your CV today

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.

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