Trade Marketing Manager B2B

Company Description/ Business Unit
Location: London (hybrid working 3 office days per week) with regular travel to our Stanstead Abbotts site
Employment Type: 12 Month Fixed Term Contract (FTC)
As we continue to expand, diversify, and modernise, joining us as a B2B Trade Marketing Manager means you'll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. Are you a confident storyteller with a passion for B2B marketing and strong agency management experience? If so, this is an exciting opportunity to shape and elevate how AA Cars shows up across the used-car industry.
We’re looking for a Trade Marketing Manager to lead the planning, development and execution of all B2B marketing activity for AA Cars. This is a hands-on role where you’ll combine creativity, data-driven thinking and exceptional communication skills to help retain and grow our dealer network.
This role sits exclusively within AA Cars , the AA’s dedicated used-car marketplace and dealer network platform. AA Cars connects trusted dealerships with millions of potential buyers, offering a reliable marketplace backed by one of the UK’s most recognised motoring brands. Our mission is to help dealers grow, help customers buy with confidence, and raise standards across the used-car industry.
Please note, this is a 12-month Fixed Term Contract
Manage creative, print and PR agencies end-to-end, owning briefs, creative development, production and delivery to support both dealer retention and acquisition.
Plan and execute targeted multi-channel campaigns, including Mailchimp email activity, dealer acquisition marketing and cross-sell initiatives (e.g., AA Warranty), working closely with sales and product teams.
Develop and maintain trade marketing assets and materials, including digital and physical point-of-sale content that supports dealer onboarding, growth and brand visibility.
Enhance AA Cars’ industry presence through PR activity, including the Used Car Index, sponsorships, awards submissions and wider trade marketing opportunities.
Report on marketing performance and lead Salesforce optimisation projects, providing clear insights to stakeholders and ensuring the platform supports effective sales activity.
Strong agency management capability, with confidence in writing clear briefs, managing stakeholders and guiding work from concept to delivery.
Proven Mailchimp expertise, able to run end-to-end campaigns, segment audiences effectively and optimise performance.
Broad B2B marketing experience, with the ability to apply commercial thinking and adapt across channels (a blend of B2C is a bonus).
Exceptional communication skills, including compelling written content, confident presenting and effective storytelling.
Solid experience delivering multi-channel campaigns, balancing creative thinking with data-driven decision-making.
25 days annual leave plus bank holidays + holiday buying scheme
~ Worksave pension scheme with up to 7% employer contribution
~ Free AA breakdown membership from Day 1 plus 50% discount for family and friends
~ Discounts on AA products including car and home insurance
~ Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
~ Company funded life assurance
~ Diverse learning and development opportunities to support you to progress in your career
~ Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

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