Senior Vice President, Brand Experience

2 weeks ago

United Kingdom Carnival Corporation & plc Full time

Cunard, a renowned luxury cruise line with a storied history dating back to 1840, is seeking a dynamic and strategic Vice President of Public Relations (PR) to join our esteemed team. As Cunards Vice President of Public Relations, you will be responsible for the development and execution of a Global PR, influencer and events strategy for Cunard to maintain, raise and evolve the profile of Cunard as the Benchmark for Luxury Travel and as a modern luxury holiday choice. Develop and implement strategic PR plans to promote Cunard's brand identity, products, and services across traditional and digital media platforms.
Lead crisis communication efforts and manage reputation risks effectively to safeguard the company's image and brand integrity.
Oversee the creation of compelling press releases, media kits, and other PR materials that effectively communicate Cunard's unique selling points and value propositions.
Collaborate with cross-functional teams, including Marketing, Sales, and Operations, to ensure alignment and integration of PR initiatives with broader business objectives.
Monitor industry trends, competitor activities, and market developments to identify opportunities for proactive PR campaigns and thought leadership initiatives.
Provide strategic counsel to senior leadership on PR matters, including messaging, positioning, and stakeholder communications.
Fresh ideas and different perspectives are what excite us most and help us to succeed. Progressive experience in PR, within the travel, hospitality, or luxury lifestyle industry.
Proven track record of developing and executing successful PR campaigns that drive brand awareness and engagement.
Strong media relations skills with a network of contacts in the travel, lifestyle, and business media landscape.
Strategic thinker with the ability to anticipate trends, identify opportunities, and mitigate potential risks.
Proficiency in media monitoring and measurement tools, as well as social media platforms and analytics.
Our role categories range from CUK15 (entry level) to CUK1 (Brand President) so you can clearly see internal development opportunities. This role is a CUK3 and is offered on a full time/part time, permanent basis, with hybrid working in our Southampton office, a minimum of 3 days per week.
We’re a holiday company so we know there’s more to life than work. Our comprehensive range of benefits are designed to help your personal and financial health and wellbeing.

Home and office-based hybrid working, working with 3 days per week in the office
Regular office events including live entertainment, lifestyle events and charity partner fundraisers
Extensive learning and development opportunities
Annual bonus
Minimum 25 days leave, bank holiday allowance and holiday trading scheme
Employee-led networks
Employee Assistance and Wellbeing programmes
Recognition scheme with prizes and awards
Employee Discounted Cruising plus Friends and Family offers
Contributory Defined Contribution Pension scheme
Company paid private medical and dental insurance and health assessment
In-house Occupational Health help and access to digital GP
Life Assurance
Parental and adoption leave
Employee Shares Plan
Electric Car and Cycle to Work schemes
Discounted retail and leisure via discounts portal
Join Cunard and embark on a rewarding career journey where you can make a significant impact on one of the world's most iconic luxury brands. Being able to create unforgettable holiday happiness is a brilliant opportunity so we often receive high volumes of applications for our roles. LI-Hybrid
#Public Relations
Holidays are one of life’s greatest pleasures. And there is no better holiday than a cruise.
No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the world’s largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britain’s rich seafaring heritage, P&O Cruises and Cunard. And in a multi-million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people.
Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion.
It’s through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travel’s Employer of Choice.
#

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