Account Executive

Position: Account Executive Reporting to: Director of Growth Contract type: Full time – Hybrid - Permanent About Cera Cera is the UK's largest HealthTech company and one of Europe's fastest-growing businesses – harnessing preventative technology and AI to take care out of Britain's hospitals and into patients' homes. Our 10,000 carers and nurses deliver around 2.5 million patient home visits a month – a volume greater than all A&E attendances across England. Cera is now Europe's largest HealthTech company and one of its fastest-growing businesses, with circa $500 million in annualised revenues, and 150-fold growth in impact over the past five years. Cera has also gathered the largest home healthcare dataset in Europe, powering the development of cutting-edge AI products that have reduced hospitalisations by up to 70%, saving the UK Government and NHS more than £1 billion to date. The UK's Number 1 ranked HealthTech company, Cera's pioneering approach has been recognised by numerous industry awards including a Newsweek AI Impact Award, the UK Tech Awards' Tech for Good Prize, Health Tech Digital's Best Use of Artificial Intelligence, the Deloitte Fast 50 and EY's prestigious UK Entrepreneur of the Year Award 2024. Cera was recently recognised by TIME Magazine as one of the World's Top HealthTech Companies, and has been recognised as the Number 1 Healthcare AI Company for 2025. About the role: We build advanced AI-driven SaaS products that modernise how organisations in health, care, and essential services recruit, manage, and retain their workforce. Our platform streamlines complex hiring workflows, enhances workforce quality, automates manual operational processes, and delivers measurable ROI in environments where compliance, safety, and reliability are paramount. This Individual Contributor position sits at the centre of our commercial strategy. You will report directly to the CEO and be accountable for building and owning the early-stage go-to-market motion, with retained ARR as your core target. You will lead 0→1 revenue generation, establish repeatable sales processes, shape our market positioning, and influence product direction as we scale across health-tech and workforce/recruitment technology segments. Responsibilities Market Development & Pipeline Strategy: Build and qualify top-of-funnel demand via targeted outbound, multichannel sequences, events, and partner-driven introductions Define and iterate ICPs across health systems, care providers, staffing partners, and public-sector organisations Map buyer personas across clinical ops, HR/recruitment, transformation, and digital innovation teams Full-Cycle Sales Ownership: Drive full-cycle sales from discovery to close: consultative deep-dives, workflow + compliance mapping, ROI modelling, pilots/POCs, procurement navigation, and negotiation Articulate a compelling value case tied to recruitment efficiency, workforce quality, operational savings, and regulatory compliance GTM Architecture & Repeatability: Develop the foundational playbook: messaging, qualification criteria, talk tracks, objection handling, pricing, and packaging Build clean sales infrastructure: CRM hygiene, dashboards, forecasting methodology, win/loss reviews Establish scalable engagement models for pilots and onboarding Cross-Functional Product Partnership: Act as the voice of the customer, translating workforce/recruitment pain points into product requirements Participate in roadmap planning, feature prioritisation, and user-experience feedback loops Collaborate with product and engineering to design and execute pilots that demonstrate clinical, operational, or staffing impact Qualifications and Skills: 3-5 years of B2B SaaS sales experience, with strong exposure to early-stage or 0→1 environments Proven success selling health-tech, HR/recruitment software, workforce-management, or AI/automation platforms Demonstrated outbound→close capabilities with consistent quota achievement Excellent communication: consultative discovery, problem framing, ROI storytelling, and executive-level influencing Comfortable sourcing your own pipeline and operating in ambiguity UK-based with ability to attend periodic in-person sessions in London Nice-to-Haves: Direct experience selling into NHS trusts, private healthcare groups, care providers, or staffing agencies Knowledge of regulated workflows, safeguarding, clinical compliance, or workforce governance Prior startup experience building GTM engines, pricing, packaging, and pilot frameworks Hands-on interest in AI products and data-driven workforce optimisation General Company Responsibilities Equality, Diversity and Inclusion (EDI): Employees are expected to promote and uphold the organisation's commitment to equality, diversity, and inclusion by fostering a respectful and inclusive working environment. Health and Safety: Employees must ensure compliance with health and safety regulations and organisational policies, and take responsibility for their personal safety and the safety of others. Training and Development: Employees must engage in all relevant Company mandatory training, workshops, and learning opportunities. Policies and Procedures: Employees must adhere to all organisational policies and procedures.