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Ecommerce Marketing Manager

2 months ago

United Kingdom Worldpay Full time

Are you ready to write your next chapter?

Make your mark at one of the biggest names in payments. With proven technology, we process the largest volume of payments in the world, driving the global economy every day. When you join Worldpay, you join a global community of experts and changemakers, working to reinvent an industry by constantly evolving how we work and making the way millions of people pay easier, every day.

What makes a Worldpayer? It’s simple: Think, Act, Win. We stay curious, always asking the right questions to be better every day, finding creative solutions to simplify the complex.

We’re dynamic, every Worldpayer is empowered to make the right decisions for their customers. And we’re determined, always staying open – winning and failing as one.

We’re looking for a Senior Ecommerce Marketing Manager to join our ever evolving Global SMB Marketing team to help us unleash the potential of every business.

Are you ready to make your mark? Then you sound like a Worldpayer.

About the role

Given our exciting and aggressive growth plans, we are looking for an exceptional Sr Ecommerce Marketing Manager to join the International SMB Marketing Team. In this role you will plan, develop and implement revenue generating marketing strategies for our primary strategic solutions; one of which is our new ecommerce payment solution; Worldpay Ecommerce.

With deep domain expertise of the entire ecommerce ecosystem, you will be responsible for driving the acquisition of small online business customers at scale, building a developer engagement strategy and journey, and leveraging shopping cart partners and other third parties to meet key business KPIs and metrics tied to revenue performance.

As well as the above, the Sr Ecommerce Marketing Manager will also build and deliver the marketing strategy and lead generation campaigns to promote other strategic solutions offered by Worldpay including Worldpay EPOS; a fully integrated EPOS solution to help small businesses thrive.

What you will be doing.

  • Develop and execute a comprehensive growth marketing strategy for our strategic solutions portfolio to drive customer acquisition ensuring alignment with the commercial objectives across the SMB line of business.
  • Build and execute a growth and performance marketing strategy for our leading strategic solution; Worldpay Ecommerce, acquiring high-volumes of online small businesses directly and through third parties including developers, shopping carts and other commercial partners
  • Build the Worldpay Ecommerce narrative within the developer community, define the developer online experience, and create a developer engagement strategy to drive exponential sales growth.
  • Identify and leverage relationships with third parties and shopping cart partners to drive marketing and revenue opportunities for Worldpay Ecommerce
  • Plan and execute revenue generating campaigns for our other strategic solutions, including Worldpay EPOS, to meet and exceed business goals
  • Leverage our in-house digital, creative, marketing automation and media teams to build creative and engaging lead generation campaigns that resonate with target audiences
  • Create a buzz and buy-in around our marketing initiatives, being a champion for our strategic solutions portfolio that delivers commercial results.
  • Work closely with wider business stakeholders and Go-To-Market team to ensure our messaging and creative assets convey the value proposition and are compelling to viewers.
  • Utilize analytics and data insights to drive marketing initiatives, optimize lead to board funnels, and measure impact.
  • Understand, manage, and report on all strategic solution marketing-related KPIs through dashboards and reports, ensuring our marketing efforts are delivering ROI.
  • Drive a culture of continuous learning and improvement driving commercial results.
  • Communicate and present the performance of our strategic solutions marketing initiatives to marketing leaders, commercial leaders, executive management, and other key business stakeholders.
  • Monitor and feedback on competitor marketing activities ensuring Worldpay remain ahead in the ecommerce and EPOS market

What you will need

  • 5 years+ of experience in a results-focused ecommerce marketing role (payments experience a plus)
  • Deep understanding and hands-on marketing experience targeting different audiences within the ecommerce ecosystem including online businesses, developers and shopping cart partners to generate successful commercial opportunities at scale
  • Proven track record of successfully building marketing strategies to launch and penetrate high profile strategic solutions into the market
  • Excellent verbal and written communication skills to create messaging that resonates with target audiences e.g. technical/non-technical business owners as well as developers
  • A can-do attitude with a passion to accelerate marketing activities to market
  • Strong analytical skills with expertise in data-driven marketing and decision-making.
  • Creative, proactive, self-starter and a problem solver
  • Proven ability to work collaboratively with cross-functional teams and build strong relationships.
  • Bachelor degree in Marketing or Business, advanced degree is a plus.

Worldpay perks - what we’ll bring for you

We know it’s bigger than just your career. It’s your life, and your world. That’s why we offer global benefits and programs to support you at every stage. Here’s a taste of what you can expect.

  • A competitive salary and benefits.
  • Time to support charities and give back to your community.
  • Parental leave policy.
  • Global recognition platform.
  • Virgin Pulse access.
  • Global employee assistance program.

What makes a Worldpayer

At Worldpay, we take our Values seriously, and we live them every day. Think like a customer, Act like an owner, and Win as a team.

  • Curious. Humble. Creative . We ask the right questions, listening and learning to get better every day. We simplify the complex and we’re always looking to create a bigger impact for our colleagues and customers.
  • Empowered. Accountable. Dynamic . We stay agile, using our initiative, taking calculated risks to progress. Never standing still, never settling, we work at pace to achieve our goals. We champion our ideas and stay flexible to make them happen. We know that every action adds up.
  • Determined. Inclusive. Open. Unlocking potential means working as one global community. Our work spans borders, and we stay united by our purpose. We collaborate, always encouraging others to perform at their best, welcoming new perspectives.

Does this sound like you? Then you sound like a Worldpayer.

Apply now to write the next chapter in your career. We can’t wait to hear from you.