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Head of Paid Media Performance Marketing · Head Office · Hybrid Remote

2 months ago

Manchester, United Kingdom Cti Digital Full time

The Head of Paid Media will play a pivotal role in steering the strategic direction and execution of our company's performance marketing efforts across Paid Media and Paid Social. This individual will be responsible for driving growth and efficiency for our clients across all digital advertising channels.
By leveraging data-informed insights, the Head of Paid Media will lead our team of performance marketing experts - ensuring we are offering strategic advice and direction, optimising campaigns, innovating our approach to digital advertising, and achieving excellent ROI for our clients. This leadership role requires a unique blend of analytical know-how, creative thinking, and a deep understanding of digital marketing ecosystems.
Strategic Leadership: Develop and implement comprehensive paid media marketing strategies for our clients that align with their growth objectives. Lead the planning, execution, and optimisation of campaigns, ensuring all work meets client needs, expectations, business goals, campaign objectives and budgets
Data Analysis and Optimisation: Utilise advanced analytics to monitor and assess campaign performance, and test and refine strategies to improve campaign efficiency and effectiveness. Report and present campaign performance, identify areas for improvement and proactively recommend data-driven changes to enhance campaign and service effectiveness
Build, mentor, and lead a high-performing team of marketing professionals. Ensure team members are up-to-date with the latest digital marketing tools, trends, and best practices.
Team Utilisation: Proactively work with the Director of Growth to ensure your team is not under or over-utilised and the performance marketing team is working well with the wider agency
New Business: Act as the subject matter expert for paid media marketing aspects of pitches, proposals and tenders and work with the commercial team to ensure high-quality outputs.
Innovation and Industry Leadership: Stay abreast of emerging trends, technologies, and best practices in performance marketing. Champion innovative strategies and tools that keep the company at the forefront of digital marketing, acting as a performance marketing thought leader for the agency’s marketing and at events
Proven experience in a performance marketing leadership role, with a strong background in paid media.
Deep knowledge of digital marketing platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Advertising), analytics tools (e.g., Google Analytics, SEMrush), and paid media best practices.
Exceptional analytical skills, with the ability to translate complex data into actionable insights and strategies.
Excellent communication and collaboration abilities, with experience in managing client and stakeholder relationships.
Creative and strategic thinker, with a passion for delivering measurable results.
Location: Our head office is in Manchester city centre (Ancoats) - we adopt a hybrid working model (2 days in the office per week)
Why CTI Digital?
Having recently received a £25 million investment, CTI is now on an accelerated path with growth in several areas across the business and its other brands. We are committed to ensuring our employees have the best possible opportunities to learn and develop along the way, offering continued professional development days for all levels of the business with a dedicated budget. We pride ourselves on providing high-quality services to clients and recognise the hard work that our staff do that's why we also offer many other benefits including:

~28 days annual leave, in addition to the bank holidays
~ Six days per year for your continuing professional development (CPD)
~ Personal training and development fund
~ Health cash plan
~ Cycle-to-work scheme
~ Life assurance scheme
~ Flexible working hours
~ Employee Assistance Programme
~ Pension 4% matched
~ Free breakfast on a Monday (if in the office)
~ At CTI Digital, we are committed to fostering an inclusive, equal and diverse workplace. If you are a skilled professional with a passion for digital transformationto help businesses succeed, we would love to hear from you. You can also find out more about our work with equality, diversity and inclusion here .
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