Senior Category Manager Grocery UK

1 month ago


United Kingdom Kepak Group Full time

This is a fixed term role for 14 months to provide maternity cover.

Working Relationships

Internal

· Reports into the Group Head of Category and Customer Marketing.

· Works alongside Category, Brand and Customer Marketing.

· To work as a cross functional team with Sales & the Customer Development teams.

External

· Strategic partners, as required.

· All necessary retailer contacts; (Senior) Buyers, Category planners, Merchandising, etc.

Responsibilities

· To create, lead and embed Kepak group category vision and plans, implementing recommendations and solutions to benefit the business and customers.

· Manage, develop and coach a Category Executive and support their customer engagement.

· Lead the commercial agenda internally, influencing commercial planning and thinking for the channel.

· Work with internal senior commercial stakeholders and the category controller to champion category-based selling and unlock channel opportunities with the retailers.

· Build compelling category selling stories to shape retailers’ thinking and sell the vison.

· Interpret and utilise category data to grow sales, by interpreting the key trends and dynamics shaping Grocery, Fresh and Chilled and the wider implications for the category and competitors.

· Lead cross functional category projects (internally and externally) managing multiple stakeholders.

· To work with the relevant NAMs to support strategic objectives with the retailer.

· Review the results of commercial initiatives to determine their effectiveness Vs category/ consumer/shopper objectives.

· Manage relationships with strategic partners including Nielsen, Kantar, Dunnhumby, HIM, Shopper Research agencies etc.

· Strong analytical and proficient in the use of external market data tools with the ability to turn data into insight

· Experience of continuous and ad hoc shopper and consumer market data/ research. Knowledge and experience of using IRI/ Nielsen EPOS data and Kantar/ Scantrack consumer panel data is essential and Dunnhumby is preferred.

· Good communication, relationship building and stakeholder management skills.

· Strong leadership skills, a strategic thinker, and a real team player

· Experience in leading and developing high performing teams

· Educated to degree level, ideally in marketing or business-related degree.

· 5+ years category management/ commercial experience within an FMCG environment

· Proven influence and selling skills with an aptitude for producing compelling category insight presentations and recommendations.

· Good understanding of Category management principles - understands the 8-step process and the triple win approach, demonstrates it in day-to-day activities.

· Evidence of developing and executing category strategies, tactics, and plans in partnership with grocery retailers (range, promotion, merchandising, price).

· A thorough understanding of retail, sales and how organisations work (including ranging and space planning).

· Advanced Microsoft Office, especially Excel and PowerPoint skills.

  • Annual bonus potential
  • Car allowance
  • BUPA Cash plan
  • Values awards program
  • Employee assistance program
  • Cycle to work scheme
  • Salary sacrifice pension plans
  • Life assurance
  • Subsidised canteen
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