Category Manager
3 weeks ago
Job Purpose
- To work with customers to leverage growth for both customer and Oscar Mayer Food Group in line with shopper needs
- Build and sustain effective relationships with our customer contacts so we are seen to be the supplier of choice on both qualitative and quantitative insight – Management level, to support the ready meals elements of the business area
Primary
- Implement a shopper/consumer insight led approach to commercial activities to deliver competitive advantage & profitable growth for Oscar Mayer Food Group
- To understand the performance drivers of the customer vs the market and other retailers
- Build and develop category knowledge internally within the business by driving the category and shopper agenda
- Develop and apply our category, shopper, retailer knowledge to ongoing business issues
- Develop and sponsor new business opportunities for the commercial team
- Provide direction and guidance to NPD in developing products
- Work in partnership with NPD, Sales and Finance to ensure range recommendations enhance our commercial position
Accountabilities
- Determine range targets and provide internal reviews pre and post customer brief
- Co-ordinate and manage the delivery and implementation of category plans with key customers
- Develop and ensure the application of Category, Consumer & Shopper Insights is communicated across the business
- Be seen to be the most knowledgeable category manager on ready meal health categories
- Produce growth opportunities and threats assessment for commercial gain
- Provide unbiased shopper and consumer insight to internal and external customers
- Manage information databases (qual & quant) and support business information needs
- Assist in building business cases to support the site innovation plan
- Support promotional analysis to support our commercial proposition
- Drive the profitable growth of each category within the customer
Knowledge, Skills & Experience
- Degree standard – ideally marketing/business related
- Comfortable with quantitative and qualitative data commissioning and use own brand experience – branded experience an advantage
- Customer facing & shopper research experience e.g. Kantar, Nielsen, IRI, Retail Link, Nectar360, Dunnhumby
- Strong numerical & analytical skills
- Effective presentation, communication & influencing skills
- Excellent planning, organizing & project management skills
- Confident, motivated, leader with self-belief & persuasiveness
- Able to work effectively in a fast-paced entrepreneurial environment within a cross functional team
- An enthusiastic, committed, and flexible approach
- Be effective in the ability to hit deadlines
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