Senior Marketing Manager
3 weeks ago
Events Marketing Manager – International B2B Events / Conferences
This role is hybrid, with c2 days per week in the Central London office (or more if you prefer)
NB - you must have 3+ years of B2B Events Marketing experience to be considered for this role
This is an exciting opportunity to join a market leader in B2B publishing and conferences as a Senior Events Marketing Manager. The successful candidate will be responsible for developing and implementing successful marketing campaigns for a high-value global portfolio of international Conferences & Events, within the Global Financial sector.
There will also be opportunities to travel to these events in the US, Middle East, Europe and Asia (c3 times per year on average).
Requirements:
- Ideally 3+ years of B2B Events marketing experience, preferably within financial or professional (or any other B2B) services industries
- Demonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processes
- Confident decision maker, with the ability to assess opportunities and risks and flag these to your line manager
- Track record of successfully designing and delivering multi-channel marketing campaigns
- Experience using some of Marketo, Salesforce, Sprinkler, LinkedIn, Twitter, CMS systems, Canva, basic Photoshop, HTML creation
- Working knowledge of Excel and Google Analytics
- Experience in the commercialization of events including launch events
- Ability to work closely with sales and align marketing strategy to commercial objectives
- Thorough knowledge of customer analytics and ability to convert data into meaningful insight
- Experience managing and developing high-performing marketing plans/projects. With complete post event/project reporting.
- Willingness to develop knowledge both within the marketing discipline and the industries we serve
- Experience in digital marketing techniques and channels
- Establish a data-driven approach to strategic and tactical decision making
- A proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate ROI
- Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to the event project team
Reporting to the Head of Marketing your responsibilities will be to:
- Implement and project-manage high calibre, coordinated marketing campaigns for multiple conferences - including both free delegate and paying delegate campaigns
- Utilise digital and non-digital channels including but not limited to email, social media, telesales projects, search and SEO and content marketing, working with digital marketing specialists
- Consider new ways that we can improve and innovate with every event marketing campaign, collaborating and initiating projects with the marketing team
- Devise, implement and manage strategies to increase conversion of prospects and return of attendees
- Work closely with other internal teams such as operations and production where relevant to coordinate event marketing deliverables
- Work with and coordinate deals or contras with external suppliers, media partners and PR agencies
- Build and manage databases, ensuring to keep data up to date, targeted and relevant for every event campaign. This will involve regular use of the CRM system and excel
- Use intuitive lead-generation techniques for data capture of new prospects
- Manage and control the marketing budget for each campaign
- Produce a post conference campaign analysis for each event using relevant analytics tools to track performance
- Balance multiple priorities, updating stakeholders on progress and expected delivery
- Work with the Head of Marketing to develop the social media strategy and use of systems such as Sprinklr across the brands, acting as a social media champion.
This role would suit someone looking to gain valuable experience within a leading multi-national brand, with excellent opportunities for progressing your career.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website for future positions that may be of interest.
Key words: marketing, events, permanent, events marketing, conferences, marketing executive, publishing, exhibitions, campaign, channel, media, analytics, strategy, email, social media, digital, online, brochures, print, London, UK.
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