Associate Director of Brand and Marketing

2 weeks ago

London, United Kingdom Kyndryl Inc. Full time

Associate Director, Account Based Marketing page is loaded Associate Director, Account Based Marketing
Apply remote type Partially Remote locations No City (KGB51624) London time type Full time posted on Posted Yesterday job requisition id R-18523 Who We Are
At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

Kyndryl is looking for a strategic, creative and experienced B2B Marketing expert with a proven track record of success to lead Field Marketing for one of our Key Accounts. The ABM Field Marketing role is a high-visibility role responsible for scaling the growth of our key accounts and a critical role in the success of an Account. The person will be adept at establishing relationships at the most senior levels both internally and externally, build reputation for Kyndryl and crafting high value marketing programs that produce measurable results at an Account Level working closely with the account team.
The ABM Field Marketing Manager plays a critical role in the success of an Account and their strength lies in building a deep partnership with account teams, sales leaders and their teams. They are aligned to an account and bring deep knowledge of the market, ecosystem, customer pain points and Kyndryl services and offerings to co-create with Sales marketing programs that build reputation and advance relationships with clients, leading to business growth.
Define Account Based Marketing strategy, planning and execution at an account/cluster of accounts grounded on customer needs
Collaborate with the marketing team to identify the most effective marketing messages, value proposition, content, channels, and calls to action for each top target account /target segment.
Work closely with core marketing functions to develop targeted campaign concepts, custom content requirements, test messaging and creative development to ensure brand awareness at account level, higher conversion and faster sales cycle for the accounts
Close partnership with sales to develop account focused marketing plan to build and strengthen relationships, reputation and revenue for the account.
Manage project timelines, quality issues, resources, & budget
Deeply understanding of the customer, the market, technology trends of their key accounts. Creates account specific content that educates the target audience on key industry solutions; Works with sales to gain customer advocacy, building client trust and loyalty to develop long term strategic partnerships. Throughout programs, tracks the KPIs outlined in the marketing plans to measure and optimize on-going impact on reputation, relationships and, ultimately, business growth.
Earn trust and maintain strong relationships across the organization, working in conjunction with other marketing leaders and peers.

Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more.

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