Technical Account Director

3 weeks ago

London, United Kingdom Collinson Full time

Job Description

Purpose of the job

We are seeking a dynamic and experienced Account Director, proficient in Salesforce, to join our team. As an Account Director, you will play a pivotal role in nurturing and expanding our client relationships, leading a team of account managers, and driving the growth of our loyalty agency. You will collaborate closely with clients to understand their unique needs, develop strategies, and oversee the execution of loyalty marketing campaigns using marketing automation and communications.

Key Responsibilities

Client Relationship Management:

• Build and maintain strong relationships with key clients, serving as their primary point of contact. Understand client objectives, challenges, and goals to develop tailored loyalty & communication strategies that leverage SFMC, SFLM, and SF CRM.

Strategic Planning:

• Collaborate with clients to develop comprehensive loyalty strategies that align with their business objectives, utilising SFMC, SFLM, and SF CRM. Create and present strategic proposals and plans that incorporate these Salesforce solutions and personalised communications.

Campaign Execution:

• Oversee the execution of marketing automation and communication campaigns using SFMC, SFLM, SF CRM, ensuring they are delivered on time, on budget, and meet client expectations. Work closely with cross-functional teams to achieve campaign success, with a focus on personalised messaging within the Salesforce ecosystem.

Data Analysis:

• Utilise data analytics within SFMC, SFLM, and SF CRM to measure campaign performance and provide insights for optimising loyalty programs. Identify areas for improvement and implement strategies to enhance results, including personalised communication & loyalty strategies within Salesforce.

Budget Management:

• Manage client budgets effectively, ensuring efficient allocation of resources within the Salesforce ecosystem to maximize ROI, especially in the area of personalised communications.

New Business Development:

• Identify opportunities for upselling and expanding services with existing clients within the Salesforce ecosystem. Actively seek new business opportunities and contribute to business growth, with an emphasis on personalised communication and loyalty solutions leveraging SFMC, SFLM, and SF CRM.

Reporting and Presentation:

• Prepare and deliver regular reports and presentations to clients, showcasing campaign performance, insights, and recommendations for improvement, including the impact of personalised communications.

Seamless Cross-Functional Coordination:

• Together, we orchestrate a seamless coordination with cross-functional teams, including Business Solutions, Professional Services, Sales, Salesforce experts, and Travel Experiences specialists. By working closely with these teams, we ensure that loyalty programs are not only meticulously designed but also flawlessly executed and optimised within the Salesforce & Collinson ecosystem.

Knowledge, skills and experience required

  • Proven experience in account management and leadership roles within the loyalty marketing, marketing automation, or communications industry, with expertise in Salesforce Marketing Cloud (SFMC), Salesforce Loyalty Management (SFLM), and Salesforce Customer Relationship Management (SF CRM).
  • Strong understanding of SFMC, SFLM, SF CRM, marketing automation tools, and technologies.
  • Excellent communication, presentation, and negotiation skills, with expertise in crafting personalized communication strategies within the Salesforce ecosystem.
  • Data-driven mindset with the ability to analyse and interpret data within SFMC, SFLM, and SF CRM, especially as it relates to personalized communications.
  • Ability to build and maintain client relationships within the Salesforce ecosystem.
  • Strong leadership and team management skills.
  • Results-oriented with a track record of meeting and exceeding targets.
  • Creative problem-solving skills and a strategic mindset.
  • Proficiency in Microsoft Office Suite, CRM software, and Salesforce solutions (SFMC, SFLM, SF CRM).
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