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Senior Brand Manager

2 months ago

Manchester, United Kingdom Today’s Harvest Full time

Role: Senior Brand Manager
Manchester office, hybrid working
PHMG is on a journey of transformation. PHMG is building on an admired position as the world’s leading audio branding agency to a multi-category managed business service provider delivering unprecedented levels of trusted support to international clients.
The Senior Brand Manager will play a crucial role in driving the growth and success of the PHMG portfolio of products and services as the business continues to strengthen its Audio Branding position and extends into adjacent categories of Cloud telephony, Data Analytics and Connectivity.
This position will play an instrumental part in shaping portfolio strategies, leading new product development, managing product performance and developing marketing campaigns that drive awareness, trial and consideration. Additionally, the role will involve developing and executing comprehensive marketing support plans for our world leading client services.
The ideal candidate will have a deep understanding of the marketing landscape, exceptional leadership skills, and a proven track record in managing growth focused product portfolios.
Develop and implement strategic plans for the audio branding portfolio.
Collaborate with cross-functional teams (Creative, sales, finance, client services) to develop new product propositions.
Monitor and analyse performance metrics for each portfolio tier.
Drive strategies to increase revenues per deal and improve overall product performance.
Client Services Marketing Plans:
Develop and execute marketing strategies to support client services strategic objectives.
Collaborate with the client services team to understand client needs and tailor marketing initiatives accordingly.
Utilise analytics to measure the effectiveness of marketing campaigns and adjust strategies as needed.
Lead the PPC & SEO Marketing plan:
~ Work with the SEO agency to ensure effective spend and monitor the lead conversion process.

CRM Marketing Email Campaigns:
Oversee email updates to client cohorts and manage campaign performance.
Annual Marketing Activity Budget Planning Process:
Assist in planning and managing the annual marketing budget.
Analytical Skills: Proficiency in analysing performance data and making data-driven decisions.
Innovative approach to product development and marketing strategies.
Minimum of three years of marketing experience in a fast-paced environment.
Strong analytical skills and data-driven decision-making abilities.
Proficiency in digital marketing tools
Established in 1998, PHMG has grown from a renowned Manchester-based business to the world’s leading audio branding agency – working with 36,000 clients in 54 countries across the globe. We give each of them a stellar production that combines creative copy, world-class voice artistry and an exclusive Brand-Sound-Track – strengthening their business identity in the most memorable, emotive way.
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