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Category & Trade Marketing Manager - FMCG Retail
2 months ago
A fantastic opportunity to join a UK market-leader and much-loved and trusted Over the Counter Health & Beauty brand as Category & Trade Marketing Manager.
Are you passionate about translating consumer marketing strategies into impactful and commercially robust trade marketing plans? Do you have the expertise to drive brand success in UK Grocery & Retail FMCG and health and beauty national accounts? If so, we have the perfect opportunity for you
What You'll Do:
As Category & Trade Marketing Manager, you'll be at the heart of driving commercial success with UK Grocery & Retail national accounts. Your role will be pivotal in achieving the volume, value, and brand market share goals of the business, across a portfolio of product ranges. You will:
- Serve as the critical interface between Brand Marketing and the Commercial Team, ensuring seamless communication and execution of strategies.
- Oversee the creation and implementation of activation and point-of-sale (POS) materials, tailored to specific accounts and channels.
- Utilize data from IRI, Kantar, and EPOS to provide deep insights that inform decision-making and drive business growth.
Your Core Responsibilities:
- Develop compelling category arguments aligned with brand strategies to support Commercial Managers.
- Deliver account-specific POS materials that elevate brand activity and customer promotions.
- Analyse customer EPOS performance to optimize strategies and drive success.
Key Accountabilities:
- Support the launch of New Product Development (NPD) projects with data-driven category rationale.
- Contribute essential insights to the annual planning process.
- Lead or contribute to cross-functional business projects.
What We’re Looking For:
- You have a proven track record of developing commercial plans that drive growth within UK Grocery & Retail national accounts.
- Demonstrable knowledge and track record within the UK Retail H&B/OTC/FMCG sector and market dynamics
- You’re driven by curiosity, ambition, and a passion for success.
Your Background:
- Either from a National Account Manager/SNAM or Shopper Marketing blue chip or SME branded goods background, you’ll have a proven knowledge of the UK retail Health & Beauty or FMCG sector.
- Experience in providing commercial solutions through data analysis and working within cross-functional teams.
In return for your talents, you’ll receive a very competitive salary, bonus & private benefits and a 1.30pm finish on a Friday
