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Senior Shopper Activation Manager

4 months ago

City of London Greater London, United Kingdom Signature Career Management Full time

Are you ready for a Senior Shopper Marketing role where you will be supporting the Head of Brand in order to develop and implement shopper strategy and ultimately be part of the growth trajectory that my client is currently on? The information below covers the role requirements, expected candidate experience, and accompanying qualifications. Are you working in shopper/trade marketing manager role and looking for that next step into a role that is all about setting strategy, developing the activation process and brand visibility, and essentially creating a new and proactive playbook? Would you like to work for one of the most trusted, well-known companies in their category who are looking for someone to manage a small team, strategise and activate large-scale campaigns in-store? If you are serious about growth and would like the opportunity to work for a well-recognised brand, then scroll on My client is a well-established leading FMCG food business in the Greater London area who are looking to expand their marketing team with a Senior Shopper Marketer – managing 2 direct reports. This is an opportunity where you can make an impact from day one; with a broad customer base including top 4 grocers and specialist channels, you will lead the Shopper function by supporting the sales and brand management teams to activate campaigns in-store and provide a long-term strategy to complement. The right person:

  • Proven Track Record: Demonstrated success in developing and executing activations across multiple channels.
  • Results-Oriented: Skilled at delivering visible results by effectively prioritizing resources and aligning them with strategic objectives.
  • Leadership and Coaching: Experience leading teams and developing talent, with a focus on providing clear direction.
  • Budget Management and ROI: Proficient in managing budgets and communicating the ROI of investment choices.
  • Analytical and Strategic Thinking: Ability to analyse data, identify trends, and uncover growth opportunities, coupled with strategic alignment to business needs.
  • Behavioural Traits: Exhibits hunger to learn, resilience, collaboration, inspiration, and innovative thinking.
  • Competency in Commercial Effectiveness: Demonstrates competence in driving commercial success through distinctive brands, effective communication, and agile innovation, guided by vision and insight.
The role:
  • Strategic Oversight: Align activities with triple-win objectives, drive digital growth, oversee marketing plans, and manage agencies and stakeholders.
  • Activation Plan Development: Create and execute plans to enhance trade, conversion, and engagement across channels.
  • Consistency and Efficiency: Ensure uniform development of activation plans to boost revenues and optimize brand investment.
  • Team Management: Led a team including Trade Marketing Manager, E-Comm & Digital Manager, and EU Trade Marketing Manager with budget management responsibilities.
  • Relationship Management: Maintaining relationships with Brand, Sales, and Finance teams as well as with customers.
The Benefits:
  • working
  • bonus and pension scheme
  • Health Care
  • Allowance
With this role there are a multitude of opportunities on the table with sideway steps into other teams an option and promotional opportunities are fast within the business To apply directly please send a copy of your CV to or alternatively please apply via the link below. Whilst we will always endeavour to respond to you, however, due to the high levels of applications we receive this isn’t always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role. Please note Signature Career Management is acting as an employment agency.