Associate Director

2 months ago

London, United Kingdom Publicis Media Full time

The Associate Director, Product & Solutions Enablement, PMX Consulting EMEA will be responsible for supporting and contributing towards the overall revenue performance of PMX Consulting, through business enablement across the EMEA region with proprietary tool adoption and application. This role requires great presentation skills, an attention to detail and an ability to proactively engage with teams across the business including Publicis Media Technology, Analytics Consulting, Product Development, Commercial and EMEA Agency Leads. A highly motivated self-starter who can develop and maintain strong relationships with client and agency teams in order to drive product adoption, implementation and evolution. The ideal candidate would have digital product enablement, programmatic activation/trading, or account management experience, with a commitment to product stewardship and feedback.
PMX Consulting is a 3rd millennium consultancy dedicated to keeping ambitious brands at the forefront of a constantly evolving marketing landscape. Through our global network of consultants, we rapidly mobilise pioneering strategic solutions into robust implementation.
Our applied consultancy model blends deep technical expertise with decades of solid experience and future-facing focus, positively impacting growth areas from in-housing best practice, to agile platform optimisation, to ground-breaking innovation trials, maximised cross-channel media effectiveness practices and more. Our unique power lies in our ability to embrace today’s sea of technological complexity by shifting beyond theory into pragmatic application thus fuelling rapid business acceleration.
The Transformation Pillars:
Nimbly straddling the breadth of the Publicis platform with its connected practices, PMX Consulting harnesses the brightest talent, experience and knowledge locally, regionally and globally across five key digital transformation pillars: These attributes have traditionally been associated with performance marketing and we are expanding them to everything we do. This begins with holistic strategic consulting across all digital media channels and incorporating data, technology and creative. Supporting this, we will be building business-centric KPI frameworks and analytics with consumer-journey- and optimal-data-flow. The backbone will be multi-region and local activation excellence. The Associate Director, Product & Solutions Enablement sits as part of the PMX Consulting EMEA Team, reporting to the VP, Product & Solutions Enablement and is responsible for:
Working with regional and central agency teams to coordinate and deliver regular product updates and training
Maintaining product training collateral to help build out agency or client specific training plans
Consulting with agency teams to understand and identify opportunities to leverage ad tech data and our proprietary technology to support on client priorities
Completing deep dives and analysis into campaign delivery results to demonstrate the value and insights gained
Performing requirements gathering and analysis with key stakeholders and sharing feedback
Being passionate about creating and evolving products that delight our clients and are essential in helping our agency teams deliver industry leading results
Strong understanding of the digital media ecosystem and campaign management
Understand the standard workflows and metrics involved in digital marketing including how to calculate cost (CPM, CPC, CPA), and measure performance (ROI, ROAS, CTR, CPA, Conversion Rate, etc.)
Be knowledgeable in advertising technologies such as DSPs, SSPs, Exchanges, Ad servers, verification technologies, DCO, etc.
Knowledge of new business meetings/pitches and representing all possible uses of digital products and solutions
5+ years of experience in product strategy, product enablement, programmatic activation or account management
~ Experience with analytics solutions or reporting with strong Excel skills
~ Good project management skills and attention to detail
~ Experience with delivering complex content to large groups, in a coherent, accessible and inspiring way
~ Be influential at a senior level and be a self-motivated operator, comfortable with navigating a matrixed global organisation
~ TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business. #

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