PPC Manager/senior Manager
2 weeks ago
Monday + Friday 09.Hybrid Role with one day a week in the office (Monday)
Ecommerce Paid Search Specialist
com is seeking a commercially focused and results-driven E-commerce Paid Search Specialist to join our team. This role is pivotal in optimizing paid search campaigns across Funko’s suite of Direct-to-Consumer (DTC) brands, including but not limited to Funko.com, and other affiliate DTC channel activations for both our US (primary) and EMEA markets.The ideal candidate will possess expertise in paid search strategies for DTC fast-paced consumer goods, demonstrate proficiency in Google Analytics, and a deep understanding of the Funko brand, a passion for pop culture, and a proven track record in optimizing paid search campaigns specifically for e-commerce platforms.
Develop, implement, and optimize paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels for Funko’s DTC brands.
Conduct keyword research, ad copy creation, and ongoing bid management tailored to each brand's unique characteristics.
Proof-read all ads prior to launch to ensure proper linking, creative and copy.
Data Analysis and Reporting:
Utilize proficiency in Google Analytics to analyse campaign performance data, identifying trends, insights and areas for improvement.
Provide regular reports and performance updates to stakeholders, highlighting key metrics and actionable insights.
Monitor and adjust bidding strategies to align with business goals and performance targets.
Incorporate attribution insights to optimize campaign strategies and enhance overall performance.
Devise and implement paid search strategies that account for regional differences and preferences within the target markets.
Tailor campaigns to align with the unique characteristics of managing US & EMEA markets.
Competitor Analysis:
Implement competitive analysis to identify areas for differentiation and improvement.
Ad Creative Testing:
Collaborate with creative teams to develop compelling ad copy and creative assets tailored to each DTC brand.
Conduct A/B testing to optimize ad performance and enhance click-through and conversion rates.
Keep abreast of industry trends, algorithm updates, and best practices in paid search marketing.
Share knowledge with the team and contribute to the continuous improvement of digital marketing strategies.
Commercial Focus and Entrepreneurial Mindset:
Approach paid search strategies with a commercial mindset, understanding the direct impact on business growth.
Collaborate cross functionally and directly with CRM Manager to find areas of efficiency and opportunity.
Great analytical skills with the ability to interpret data and make actionable recommendations.
Experience with managing campaigns in both US and EMEA markets.
Excellent communication and collaboration skills, results-driven and highly motivated.
Experience working in a fast-paced direct to consumer brand is preferred.
Experience working with Salesforce Marketing Cloud is preferred.
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