PPC Manager/senior Manager

1 month ago

London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

This role involves working for a large UK-based retailer where you will report to the E-commerce Manager as their new PPC Specialist. As a PPC Specialist, your primary responsibility will be to manage and optimize paid advertising campaigns across Google Ads, Bing, and Meta. You will play a crucial role in enhancing the company's digital presence, driving customer acquisition and ensuring overall brand visibility.
The head office is based in Enfield and this role offers hybrid working, with two days per week working from home.
Develop and implement effective PPC strategies across Google Ads, Bing, and Meta to drive customer acquisition.
Conduct comprehensive keyword research and analysis to optimise campaign performance.
Create compelling ad copies and design engaging ad creatives aligned with our brand image.
Monitor and analyse campaign data, identifying trends to make informed, data-driven decisions.
Collaborate closely with the E-commerce Marketing Manager to align PPC strategies with broader marketing objectives.
Provide regular reports and insights on campaign performance, contributing to ongoing optimisation efforts.
Proven experience in managing PPC campaigns on Google Ads, Bing, and Meta with a focus on increasing customer acquisition.
In-depth knowledge of keyword research, bid management, and A/B testing.
Experience in Bing Search/Shopping ads, Google Search/Display/Pmax/Shopping ads, and Meta advertising.

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