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Digital Marketing Manager

2 months ago

United Kingdom UAPP Full time

About the Role:

We are seeking a highly motivated and results-driven Digital Marketing Manager to join our dynamic team. This pivotal role will be responsible for driving revenue growth through effective digital marketing strategies, with a particular focus on paid campaigns, market research, content ideation, lead generation, content creation, social media management, and SEO.

Key Responsibilities:

  • Paid Campaigns: Develop and execute targeted paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to generate qualified leads and drive conversions.
  • Market Research: Conduct in-depth market research to identify target audiences, analyze competitor activities, and identify emerging trends to inform marketing strategies.
  • SEO: Develop and implement effective SEO strategies to improve our website's visibility in search engine results pages (SERPs) and attract organic traffic.
  • Lead Generation: Implement effective lead generation strategies, including content marketing, email marketing, and social media outreach, to nurture leads and drive them through the sales funnel
  • Content Ideation: Collaborate with cross-functional teams to develop compelling content ideas that align with business objectives and resonate with our target audience.
  • Content Creation: Oversee the creation of high-quality content, such as blog posts, articles, whitepapers, and social media posts, to engage our audience and establish thought leadership.
  • Social Media Management: Manage and optimize our social media presence across various platforms to build brand awareness, drive engagement, and generate leads.
  • Analytics and Reporting: Track and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns and identify areas for improvement.
  • Team Management: Lead and mentor a team of digital marketing professionals, providing guidance and support to ensure optimal performance.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in digital marketing, with a strong focus on paid advertising, lead generation, and SEO.
  • Deep understanding of digital marketing channels, including SEO, pay-per-click (PPC), social media marketing, and content marketing.
  • Excellent analytical skills and ability to interpret data to inform marketing decisions.
  • Strong project management skills and ability to manage multiple tasks simultaneously.
  • Creative and innovative thinker with a passion for digital marketing.
  • Excellent communication and interpersonal skills.

If you are a highly motivated and results-oriented individual with a passion for digital marketing, we encourage you to apply.