Community and events specialist

3 weeks ago


Wakefield West Yorkshire, United Kingdom Blue Shock Recruitment Solutions Full time

Reporting to the Director of Marketing the Engagement Specialist has an exciting role as they are in charge of creating strategies designed to build guest connections and relationships that will translate into both short and long-term sales for all 20 restaurant locations.



To achieve this we need an Engagement Specialist whose focus will be to ensure meaningful engagement with our guests, communities and partners by looking for in-person, sponsorship, event and digital opportunities. This individual will need to be enthusiastic, outgoing, creative, hardworking, and excited to be part of fast fast-growing North American brand. The ideal candidate will have prior experience with a wide range of marketing functions that include but is not limited to experiential/event marketing, event creation and management, organic digital content creation, relationship building, communicating through multiple digital platforms and effective reporting. Working in a small team this individual must be comfortable with taking on new tasks, and added job responsibilities, as needed, to ensure the success of the company brand.



Community Outreach


Working with our local stores to create a local community marketing strategy
Connecting with reputable brands, businesses and organizations to build mutually beneficial relationships
Coordinating planned visits to our stores for influential persons within the community
Creating and organizing community engagements prior to store openings
Driving brand awareness prior to new store openings through community activations
Understanding KPIs of community outreach initiatives; Understanding the events in each community the company is situated, and creating a plan around how we can be active in them
Creating unique events that drive brand awareness and guest store visits
Coordinating and organizing teams to execute event opportunities
Managing back and forth with store GMs, Staff and Partners to ensure the successful and positive execution of events
Understanding KPIs of event initiatives; tracking and reporting on them Digital Communication
Being the first point of contact throughout the companies digital platforms
Maintaining an intimate knowledge of the brand and store operations so that online questions can be easily and quickly answered
Ability to find answers quickly to ensure seamless communication with guests through digital platforms


Digital Engagement


Proactively look for ways to engage online through digital platforms to keep the brand relevant and at the forefront of digital trends
Reactively creating content quickly to capitalize on, on-brand trends and pop-culture events


Working knowledge of relevant current digital platforms to ensure ease of communication with guests
~ Outgoing and enthusiastic about connecting with people and driving brand growth
~ Knowledge of traditional, digital and social media marketing
~ Proficient in the use of social media platforms including but not limited to TikTok, Instagram, Snapchat & Facebook
~ Ability to travel
~ Ability to work periodically on the weekends
~ Comfortable with a semi-flexible schedule

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