Content Adaptation Manager

3 weeks ago

London, United Kingdom Russell Tobin Full time

Content Adaptation Manager – London – 6 months contract – French speaker

Position Purpose:

The CE&E IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions.

This role is part of the Customer Experience, Content & Partnerships Excellence team of the CE&E, IMI organization - a team of innovative, passionate talent focused on designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design.

The Content Adaptation Manager role will work closely with Agency of choice to deliver quality creative adaptations of centrally created content (driven by CX Strategy& Design team) based on a clear input coming from CX Engagement & Channels team members who will work with countries on Engagement Plan per brand.

The Content Adaptation Manager will be also in charge of a process on the line between CX Engagement & Channel Team and Content Hub Production team, making sure the briefs are received, uploaded to Fuse and managed with clear understanding on the localization ask.

Major accountabilities:

  • Work with Cx Engagement & Activation Director and Agency to understand a customer journey and content plan to work with Agency on creative adaptation of centrally delivered assets – this can mean existing content adaptation or/and creation of channel specific content from scratch based on Cx Strategy & Design Master Asset story.
  • Brief Content Hub Production Team on content production and manage the rounds of changes with Asset Owner
  • Support adaptation of above market content to local label requirements to ensure content is compliant and ready for execution in markets
  • Support content tracking management and demand forecasting and prioritization process with Content Hub to ensure timely executions
  • Work together with Content Hub and Cx Activation Director to agree on engagement plan delivery via localization

Minimum Requirements:

  • Marketing and content savvy combined with strong Project Management skills to be able to manage multiple workflows at the same time
  • Experience with content adaptation work either in creative agency or on a customer side
  • Solid understanding of content quality aspects to be able to drive Agency deliverables on time and with the right quality
  • Experience with working with DAM/MLR tools
  • Fluent In French

Desirable Requirements:

  • Firm understanding of the regulatory environment in marketing to HCPs
  • Demonstrated strong skills in oral and written communication, project management
  • Highly collaborative, ability to interact and partner with Agencies of choice

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