Head of Marketing

4 weeks ago


London, United Kingdom ABOUT YOU GmbH Full time

At SCAYLE , we are the world's fastest-growing commerce platform, currently supporting leading brands in 67 countries such as Manchester United, Marc O'Polo, Depot, The Founded, and Tom Tailor. Our enterprise commerce platform is tailor-made for large brands and retailers, designed to be powerful yet devoid of unnecessary complexity that commerce teams have to endure with other solutions.
Our modern headless commerce architecture provides clients' digital D2C businesses with the flexibility of robust APIs, coupled with a rich feature set for creating seamless and distinctive customer experiences. Trusted by sellers handling millions of transactions weekly, we are dedicated to providing our clients with top-notch software to run their retail enterprises.
We are on the lookout for an experienced and passionate Head of Product Marketing (m/f/d) to help us realise our vision of assisting brands and retailers in mastering the complexities of Enterprise for sustainable growth. The ideal candidate will play a pivotal role in building and telling the story of what makes Scayle’s platform the top choice of potential clients and our ecosystem partners, and ensure this narrative gets into the hands of those who need it most. As the Head of Product Marketing (m/f/d) , you'll work to gain a strong understanding of our clients, our competitors set and develop powerful narratives that bring our next generation platform to life, and own their marketing and growth. You'll work closely with the product line owner, the commercial teams, product managers, designers, and other marketers to develop growth strategies, plans, programs and tools to meet your objectives.
Develop business cases to justify marketing initiatives and their budgets, identify KPIs, set targets, and work with finance teams to forecast out metrics like retail customer LTV and customer acquisition cost, and data teams to build scorecards, which you'll use to report against and analyze the results and impact of your initiatives on a weekly, quarterly and annual basis
Launch and optimise market programmes to drive adoption of Scayle by driving cross-functional alignment between Product Management, Marketing, Sales and Support groups, and defining the target market segments, key messaging and distribution plans
Support Marketing in the annual planning of their objectives, priorities, targets and budget, providing insightful summaries on how we're tracking against those annual plans and generating ideas on how to close the gaps and 10x our growth
Minimum of 6-10 years experience in a marketing, product marketing, or product role. A strong understanding of marketing B2B and B2B2C SaaS products
Experience helping drive global business, product, and product marketing strategy
Experience marketing to the enterprise businesses / sector
Experience with a growth company or growth business unit
Experience using data/analytics to measure the impact of your work in the context of the business priorities
Experience using data/analytics to measure the impact of your work
Experience of working closely with commercial teams (sales, demand generation and business development)
We are looking forward to receiving your application – preferably via our online application portal


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