Marketing Manager
2 weeks ago
Full-time Marketing Education
Professional Training and Coaching
About the jobLocation: Flexible with travel to our London and Corby offices for meetings
Reports to: Senior B2B Marketing Manager
Closing Date: 03rd May 2024
About the role:
As the Proposition Marketing Manager at the Chartered Management Institute (CMI), you will play a critical role in the marketing team by developing compelling marketing propositions and collaterals tailored to CMI's diverse B2B audience. Leveraging insights from our Research and Sales & Engagement teams, you will ensure that our messaging resonates with the needs and preferences of our stakeholders, including higher education, employer partners, private training providers, management consultancies, and international markets. Your expertise in marketing messaging and exceptional copywriting skills will be pivotal in supporting sales and engagement efforts.
Responsibilities:
- Lead and mentor a team of three Marketing Executives, guiding them in tailored marketing messaging strategies.
- Collaborate closely with the product, research, and cross-functional marketing departments to bring a strategic vision to projects, aligning with business objectives.
- Develop and refine marketing propositions based on insights from the Research and Sales & Engagement teams.
- Support the Sales & Engagement teams in the sales process; utilising existing experience, marketing, and insight from within the business.
- Craft compelling marketing collaterals tailored to support B2B sales and engagement conversations, including the creation of persuasive case studies that showcase the success and impact of CMI's propositions.
- Develop and execute a comprehensive B2B marketing messaging strategy that aligns with CMI's mission and enhances brand presence in key markets, including higher education and employer partners, private training providers, management consultancies, and international markets.
- Work closely with the Digital Marketing Team to create compelling web content tailored for B2B audiences, ensuring it aligns with overall marketing strategies and enhances CMI’s online partner experience.
About you:
We are an inclusive employer and welcome all diverse backgrounds, where individuality is celebrated, creating both a forward-thinking team and a supportive space for everyone in the CMI team. We actively invite applications from diverse cultures and experience.
- We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’; with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do.
- Demonstrated experience in copywriting and tailoring marketing messages in a B2B environment or industry similar to CMI.
- Strong background in creating marketing collaterals and content that supports sales and engagement.
- A deep understanding of marketing psychology and its application in developing persuasive marketing materials.
- Proven ability to use insights and data to inform marketing strategies.
- Has proven line management experience, with the ability to lead, mentor, and develop a team of marketing executives.
- Exceptional stakeholder management skills with the ability to collaborate across departments.
Why CMI:
Are you looking to join a dynamic and ambitious organisation? At CMI, new leadership and management strategies are at the fore-front of what we do. We know the importance of fresh ideas and encourage new perspectives. We are a not for profit, Sunday Times Best Company To Work for 2023, with a Platinum Accreditation with Investors in People. We offer an engaging, flexible and collaborative culture with a wealth of opportunity for professional development.
It doesn’t stop there. We believe we are only as good as the people that work at CMI and in turn offer a competitive benefits package for all employees:
- Flexible working - whether that’s from home or in the office; wherever works best for you. We are not a traditional 9 to 5, we are flexible with what hours you work and when you work
- 21 days’ holiday + 8 days’ Bank Holiday + 4.5 days allocated for CMI holiday over Christmas and New Year period - with annual leave days increasing with length of service and the opportunity to buy and sell holiday
- Wellbeing and mental health - in-house mental health first-aid trainers, BUPA Employee Assistance for 24 hour support and access to Kooth, an online mental health platform
- Inclusion at our core - Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+ and MPeople (Menopause) are open for anyone to join
- CMI membership - take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice
- Rewards and Recognition scheme - cash prizes awarded to employees throughout the year
- Socials - with an active social team, we have a book club, baking club, Pilates classes and regular team outings
- Pension - we add an extra 6% of your gross salary to your pension pot every month after 3 months
About us:
The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We have worked with businesses and education providers to inspire people to unleash their potential through qualifications, apprenticeships and training to become skilled, confident and successful managers and leaders, resulting in Chartered Manager status - the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace.
Personal data which you provide through your application will be used for recruitment purposes only. For further details, see our privacy policy on our website. By submitting your CV/application, you are agreeing for your data to be used this way.
We reserve the right to close this vacancy earlier than advertised should we receive a high number of suitable applicants.
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