Corporate Marketing

2 weeks ago

United Kingdom CACI Limited Full time

Headquartered in London, CACI Ltd is a wholly owned subsidiary of CACI International Inc., a publicly listed company on the NYSE with annual revenue in excess of US $6.2bn and employing approx. 22,000 people worldwide.

CACI Ltd is an international data and technology consultancy with £154m turnover and 1100 employees. We are passionate, progressive and unafraid of challenge; our mission is to use technology and data-driven insight to make a commercial difference.

We provide expert advice and hands-on system management to help our national and global clients get the most from technology and data. We use innovation wisely to deliver well thought-out digital solutions and software.

The Role

We require a hands-on Marketing Manager for a stand-alone role to support our Digital Solutions business unit in the IMS division.

This is a fantastic opportunity for the right candidate to build on their existing expertise with the ambition of creating and delivering bigger, bolder and better campaigns which engage and inspire our prospective clients and drive future strategies.

The candidate will help lead the marketing for Digital Solutions and focus on driving sustainable and profitable growth through campaigns and defining the CACI brand across multiple markets.

To deliver against this ambition, the role requires a person who can act with integrity, work collaboratively and reimagine the possible.

This role will report to the IMS division Head of Marketing and will be based in our London (Kensington) office. There is also scope for the successful candidate to widen their brief and take on an additional business unit in 2025.

The ideal candidate

The successful candidate for this role will be degree educated and preferably hold a CIM qualification. They will have worked within a B2B environment for business services and ideally within the technology sector. They will have proven campaign planning, strategy, project management and budget control experience.

Excellent inter-personal skills are a must to build successful working relations with key internal stakeholders and clients. The candidate needs to demonstrate strong influencing skills, inspiring leadership, and have a proven track record of working within complex stakeholder networks having demonstrated the ability to bring people along with them.

The candidate must also have good analytical ability, as well as experience of capturing, analysing and developing recommendations based on ROI data sets - excellent project management skills are also key.

The role will require somebody to be confident with campaign planning and execution, audience segmentation, market research, content creation and management, budget and ROI measurement.

Key responsibilities

  • Facilitate and contribute to the marketing strategy and review against strategic growth priorities.
  • Develop and drive annual marketing plan - working to budget.
  • Working with Content Marketing/ Sales and Presales to identify target markets and develop effective strategies to communicate to them.
  • Contribute to the content plan, led by the overall marketing/ business strategy.
  • Working with 3 rd Parties on integrated lead generation campaigns (telemarketing & research agencies)
  • Drive brand awareness through the delivery of content through various marketing channels
  • Create, deliver and evaluate commercially focused online & offline lead generation marketing campaigns.
  • Work in an agile and flexible way across campaigns and programmes to ensure that business units are continually focused on creating the most value for CACI clients and prospective clients.
  • Review audience profiles, research reports, voice of prospect surveys and client segmentation produced by the content strategist.
  • Work with the sales teams to ensure lead monitoring and CRM systems are accurate.
  • Monitor and evaluate ROI of activity and report back to the business monthly.
  • Communicate campaign development and success appropriately with key stakeholders in DSG.
  • Work with the strategic account teams to make sure we are targeting the right people at the right accounts and that all marketing activity is aligned to potential commercial outcomes.
  • Support other Business Unit Marketing Managers in capturing best practice and learning insights from campaign activity that can then be shared through the capability line.
  • Work with Business Unit managers to support channel partner relationships and work directly with channel partners to define and execute joint campaigns including securing and management of funding and reporting back to both businesses on ROI.

Core skills, knowledge and experience required:

  • Proven experience within B2B markets.
  • Experience of working with and market knowledge of Public Sector organisations (would be an advantage)
  • Knowledge of a wide range of on and offline marketing techniques and concepts, and of marketing tools i.e. CRM, CMS and e-marketing systems.
  • Demonstrable influencing and negotiating skills.
  • Strong written and verbal communication skills.
Benefits
Salary is dependent upon experience.

We are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Successful candidates must have the right to work in the UK.

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