Marketing Manager

4 weeks ago

United Kingdom Civica Full time

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local government to central government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.

As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.

New Customer Acquisition – Marketing Manager
Home Based
Permanent

You will be responsible for delivering innovative marketing campaigns globally to support the businesses growth ambitions. You will work with colleagues in customer insight, product marketing, brand & influence, campaigns, operations and martech to deliver on that plan.

You will lead, coach and manage a team of marketing specialists to deliver integrated campaigns on time and budget driving high quality MQLs. You’ll be adept at managing a team to deliver results in a fast-paced environment.

You will build strong working relationships with Marketing Business Partnering and Planning and Marketing Operations. You’ll be expected to deliver campaigns to build, manage and grow the funnel, confidently communicating plans, managing CPL and optimising campaign journeys to drive results.

This is a key role in the marketing organisation that requires strong project management and problem-solving skills; creative thinking, excellent communication and demonstrable stakeholder management experience - and an ability to operate in a fast-paced environment.

Principal responsibilities and tasks:

  • Lead, coach and manage a team of Marketing specialists to deliver integrated campaigns globally on time and on budget.
  • Review briefs and align with Marketing Business Partnering and Planning team.
  • Manage your team to creatively interpret these briefs into innovative and integrated marketing campaigns.
  • Manage campaign budgets working with the team to creatively spend to maximise campaign effectiveness.
  • Develop longer cycle campaign journeys; Implement A/B testing and review results to constantly optimise.
  • Effective budget management & forecasting – daily budget management to deliver strong ROI at low CPL.
  • Performance analysis – constantly evaluate campaign success and optimise to improve performance.
  • Review CPL and CPS benchmarking to effectively manage budget.
  • Partner with Marketing Operations team to ensure campaigns are delivered on time and on budget.
  • Run team campaign retrospectives to ensure constant learning and evaluation of performance and optimisation.
  • Develop strong relationships with key stakeholders – Marketing Business Partnering and Planning, Marketing Operations and Insights
  • Work closely with Business Partnering and Planning communicating during stages of campaign development and results
  • Champion a culture of test and learn; continuous improvement and innovation in order to optimise campaign effectiveness

Essential competencies:

  • Extensive people management experience – demonstrable experience of developing, coaching and leading a team to deliver successful marketing programs that deliver results.
  • Creativity and innovative thinking with a strive to deliver best in class campaigns and an always learning approach.
  • Strong project management and problem-solving skills with the ability to deliver to timelines and on budget.
  • Highly analytical and data driven decision making, comfortable in utilising metrics and tools to inform decision making,
  • Excellent communication skills, and the ability to effectively engage and influence stakeholders at all levels.
  • Proven marketing manager – 10+ years’ experience, preferably in B2B tech/SaaS market

Life at Civica: Life at Civica is fun and flexible. We have the following benefits that make us – one of the top employers of choice and a great place to work.

Civica Foundation | Giving Culture: We encourage our people to take advantage of our Days of Difference initiative that makes a lasting impact in the community through goodness and charity.

Civica Culture | Work life balance and Blended working : Flexible working, less commuting and more time with friends and family gives a perfect work life balance to our people.

Learning and Development | Growth Opportunities: Civica has a unique 70:20:10 learning model, which supports your learning demands in an interesting, challenging & fun way

Benefits

  • Employee Wellbeing: Being a people-first company, we have integrated health and wellbeing benefits for our members and their family. We have a team of Mental Health Champions working hard to change the stigma around Mental Health. We routinely run awareness workshops to ensure our colleagues better understand how Mental Health can impact your day-to-day life. We are available for support when you need it most and actively encourage our people to reach out to us.
  • Generous Leave Policy: Civica allows you to take time off from work with generous leave benefits
  • Rewards and Recognition: We recognise and appreciate our colleagues for their contribution by monetary/non-monetary recognitions and rewards.
  • Tenure Milestone Recognition: We value and recognise the years of service of our people.
  • Employee-led Affinity Groups: Civica has different affinity groups in place, where people can share experiences and put forward their ideas, suggestions, and recommendations to make Civica an even more inclusive organisation for everyone. Our groups are for anyone who wants to support and ally with that community.

Civica Accolades:

  • ‘Investors in People’ – Gold : We prioritise the development of our colleagues to match their ambition.
  • Great Place to Work: We are dedicated to creating an outstanding employee experience.
  • Financial Times - Diversity Leader 2023 : We’re committed to maintaining an inclusive and supportive culture.
  • Australian Business Awards – Employer of choice
  • Top rated employer – Glassdoor:  Our average length of service is 9 years.
  • Societal Impact: Our solutions impact positive societal change, supporting local Authorities, Schools, Police forces, the NHS and numerous Central Government offices.
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