Head of Digital Activation

2 days ago

Eastbourne East Sussex, United Kingdom Talent Focus Executive Search and Consulting Full time

Head of Digital Activation Are you a visionary digital leader who knows how to bring channels, teams, and ideas together into one powerful, integrated ecosystem? Our client is looking for a Head of Digital Activation to build and lead a best-in-class digital practice that elevates their brand, expands their reach, and delivers exceptional engagement across global audiences. This is an opportunity to shape the entire digital landscape — from strategy to execution — and drive innovation across every touchpoint. What You'll Lead As the Head of Digital Activation, you will: Build an industry-leading digital practice, unifying all current and future channels into one cohesive, high-performing system. Develop a clear, data-driven digital strategy that defines the purpose, relevance, and role of each channel across every stage of the audience journey. Lead, coach, and inspire a team of digital specialists to ensure continuous improvement, innovation, and excellence. Partner with technology teams to optimise digital platforms including websites, social media channels, email platforms and App environments. Own and evolve SEO strategy, including emerging areas such as zero-click engagement and AI-driven search. Create strong internal briefing and planning processes to ensure clarity, consistency, and collaboration across campaigns. Build a robust performance measurement framework, enabling accurate tracking, reporting, and insights across all channels. Champion innovation, experiment with new approaches, and drive digital best practice across the organisation. What You Bring Proven experience leading high-performing cross-channel digital teams. Outstanding people leadership — coaching, mentoring, and inspiring in a low-ego, collaborative environment. Emotional intelligence and a grounded, steady approach that promotes trust, safety, and strong working relationships. Deep expertise across digital channels: web, social, email, app ecosystems, and analytics. Strong background in creating and executing integrated digital strategies. Advanced understanding of modern SEO, including zero-click behaviour and AI-enhanced search. Ability to design and implement digital planning and execution frameworks. Highly data-savvy with experience building performance systems and turning insights into action. Experience building internal briefing processes that align teams and ensure consistent campaign activation. Passion for innovation and an evidence-based approach to evaluating new digital trends. Ability to challenge and support channel owners to continuously evolve. Background in events, exhibitions, or community-driven environments is a bonus. The role requires a minimum of 3 days a week in our client's Brighton office.

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