Brand and Digital Designer

1 week ago

London, United Kingdom Elastic Full time

About Goodrays

Vision: To help busy minds find calm and clarity


Mission: We design and deliver the most exciting, effective and accessible CBD products to people who want to improve their wellbeing.


Our core values: Kindness, Hustle, Quality


With a decade in the CBD industry, we are Europe’s fastest growing CBD brand and one of the fastest growing soft drinks brands. All our products are crafted with rigorous testing, science-backed efficacy and outstanding taste, made with as little impact on the planet as possible and supported by a community of mental wellbeing experts and advocates.


Our goals:

  • To redefine the category by creating the most innovative, effective, great-tasting and beautiful CBD products.
  • To deliver our best-in-class products to health conscious customers at rapid pace and scale.
  • To understand, educate and support our community better than anyone else.
  • To build an efficient, fast-growing and profitable business with a positive impact on our people and our consumers.


The Category

Goodrays is leading the UK CBD category growth, which is worth an estimated £690 million annually, and disrupting the global CBD market which is set to grow from $4.7 billion in 2022 to $17 billion by 2026.


CBD has become one of the fastest growing categories in mainstream retail with consumers and distributors adopting the category faster than any other new soft drinks segment.


The Role

We’re looking for a creative individual who is passionate about all things design. Someone who can be an integral part of the team, taking ideas from pen and paper to executing visually enticing work across all brand distribution points - print, digital and social.


You’ll have full creative freedom and work hand-in-hand with our Commercial and Marketing teams to deliver best-in-class online experiences for our customers and fans. The ideal candidate will have varied capabilities, not only to execute more traditional graphic design, but ideally also help elevate our social content through video editing and some motion graphic design.


Due to our growth and commercial success, this is a hugely important and influential role to help us achieve the next chapter of the Goodrays story. As a result, the role will be reporting into the Head of Marketing.


Your Objectives

  • Elevate our digital presence of Goodrays across all our social channels by creating inspirational and engaging content that is distinctive to the brand
  • Drive the overall brand creative forward in line with the Brand Guidelines
  • Optimise customer experience across all print and digital platforms resulting in a positive, consistent brand experience
  • Working with the marketing team, understand what creative works for our audience


Responsibilities

  • Provide design support to all customer touch points across the business- web design, in store POS, packaging, branding etc.
  • Ensure consistency with brand guidelines and maintain precision across all digital and print collateral
  • Design eye-catching digital assets for social media, email campaigns, display ads, and web banners.
  • Produce high-quality, print-ready artwork for brochures, posters, packaging, event materials, and more
  • Collaborate with marketing and commercial teams to create assets that align with campaign objectives
  • Prepare and finalise artwork, ensuring compliance with production standards for both print and digital platforms
  • Manage multiple design projects with tight deadlines while delivering outstanding quality
  • Stay on top of the latest design trends and best practices for both digital and print mediums
  • Work with the marketing and commercial team to design visually engaging and distinctive brand decks to support commercial goals


Competencies and Strengths

  • Proven experience as a Digital Designer with a strong portfolio across both digital and print media
  • Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) with an understanding of both digital and print design needs
  • Exceptional attention to detail, ensuring all work adheres to brand guidelines and is production-ready
  • Excellent communication and collaboration skills—both within teams and with external suppliers
  • Ability to juggle multiple projects in a fast-paced environment without compromising quality


Please share a link to your portfolio or examples of your work when applying.

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