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Senior CRM Executive

3 months ago

London, United Kingdom Propel Full time

Propel are currently working with a high-growth consumer focused Fintech scaleup that is seeking a Senior CRM Executive. It's a great time to join the business, that has already garnered over 1 million users, making it one of the largest communities in the world.


You can expect to be welcomed into a supportive environment where you can grow, exchange ideas, and progress in your career. Additionally, the benefits are outstanding, including flexible hybrid working, allowing you to choose how little or often you come into the office + 40 days annual leave and up to 18% pension.

The Role

As the Senior CRM Executive, you'll have the unique opportunity to shape and enhance their CRM & Lifecycle capabilities. Implementing cutting-edge marketing automations that drive user engagement and growth. By designing and executing impactful strategies, you'll play a key role in converting users and newsletter readers to Premium subscription and reducing churn.

This role allows you to collaborate closely with Growth Marketing, Product, Design, and Content teams, offering a dynamic and creative environment. You'll have the freedom to create compelling email, push, and in-app campaigns and refine them through A/B and multivariate testing.

Responsibilities:

• Develop and lead the strategy for end-to-end user and subscriber acquisition, engagement, and retention with mentorship and support to help you grow into the role.

• Manage the end-to-end process for lifecycle communication across all channels - email, push, in-app - from brief to execution and post-campaign analysis.

• Create the audience segmentation strategy, define subscriber segments, and build reporting for free and premium subscribers.

• Identify organic and manufactured triggers and design strategies that leverage triggers to drive habituation, engagement, and retention.

• Create programs for subscriber onboarding, lifecycle management, and win-back initiatives.

• Analyse campaign and channel performance and use insights to identify opportunities to increase engagement and conversion rates at all stages of the subscriber’s lifecycle journey.

• Manage experimentation agenda to continuously improve performance across all CRM channels. • Own the CRM campaign calendar with guidance to help you excel in planning and execution.

• Partner with Product and Engineering to identify and build features that will support your CRM strategy.

• Create and share weekly and monthly performance reports.

About You

  • Experience in start-up/scale-up environments is MUST.
  • Previous experience executing successful cross-channel lifecycle communications.
  • Customer-centric approach with an understanding of customer segmentation.
  • At least 3 years experience in CRM, involving end-to-end planning, development, and execution of large-scale cross-channel lifecycle campaigns, with a willingness to learn and grow.
  • Experience with customer engagement platforms (Sailthru, Iterable, Braze, et al).
  • Experience delivering automation & personalisation campaigns.
  • Analytical skills - excited by and proficient at numerical marketing, a love for data.
  • Obsession with your craft, down to the smallest detail.

Benefits

  • Generous pension (16 – 18% employer contribution)
  • Competitive salary + team goal bonuses
  • 40 days holiday including bank holidays • Income protection & life assurance
  • A private healthcare plan
  • #Market leading parental leave – up to 40 weeks paid
  • Your own personal development budget
  • Mental health support services
  • Donate to charities of your choice through your salary, with a matched £100/month employer contribution
  • Financial wellbeing resources including a free one-to-one financial planning meeting. Plus access to our product and in-house financial experts.
  • Additional self-funded options including further healthcare packages, travel insurance, legal services