Paid Media Ad Specialist

2 months ago

London, United Kingdom Navigator Full time

Navigator is a fast-scaling digital tech platform which runs paid ads for some of the biggest brands and advertising agencies across the planet. Running our ads across TikTok, Meta and Programmatic we have unique access to travel 1st party data in every corner of the globe and represent over 15 of the world’s biggest travel companies and leverage their passenger/traveller data. Our innovative technology allows 3rd party advertisers to run digital advertising campaigns to our high intent audiences to gain efficiencies in their digital marketing efforts.


Navigator is part of Ink which has been working exclusively in travel for the past 27 years. Headquartered in London, with offices in Miami, New York, Sao Paolo and Singapore, we are a truly global business.


The role:


We are looking for a high performing team lead to help build and run a team of paid media specialists who will be responsible for the running and success of our clients’ campaigns across all platforms and DSPs. The ideal candidate will have a significant history of running paid ads for social media campaigns which have achieved clear objectives for their business or clients as well as running a team under them.


Our culture is built on the collaboration as well as growth so a strong desire to learn and grow across this global team is a must.


Duties & Responsibilities:


  • Responsible for the performance of every campaign we run globally
  • Build and run a high performance team to ensure performance KPIs are met and exceeded
  • Daily review and management of digital performance campaigns on Social Media Marketing: Facebook, Instagram, Google etc.
  • Optimising and split testing to find the winning audiences which can scale and perform against client KPIs
  • Work closely with the Account Management team so they can communicate with and manage our clients on a daily basis
  • Manage/track optimization changes to establish best practice
  • Collaborate working closely with the sales team aiding in the sales process as needed
  • Handle and monitor campaign budgets
  • Proven track record of increasing the performance on advertising campaigns and meeting clientele exceeding expectations


Requirements:


  • 5+ years’ experience working with an agency running multiple campaigns – please do not apply if you do not have this experience2+ years of running a high performing ad ops team or 3+ years in a Senior ops position
  • Extensive knowledge of Facebook, Instagram, Google and TikTok advertising
  • A deep understanding of running programmatic advertising.
  • Digital advertising expertise with a commercial mindset
  • Keen attention to detail and process driven approach; driving operational efficiencies across the business
  • Experienced working in a fast paced and entrepreneurial organization
  • Excellent communication skills – written, verbal and presentational.
  • Performance driven, high analytical, strong commercial mindset with organizational and project management skills


What We Offer:


We know that we are nothing without our people and that they determine the journey we are going on together. We have an environment which facilitates growth and learning through curiosity and a desire to be the best we can.


In addition to a truly collaborative environment, we are pleased to offer benefits including 25 Days Annual Leave, Ink Rewards via Reward Gateway, Competitive Pension Scheme, Hybrid Working, Cycle to work Scheme, Season Ticket Loans, Free refreshments daily and regular social events We also have two wellbeing days per year for people to use for whatever helps them to feel well, in addition to annual leave and bank hols, plus the Thrive app.


Equal Opportunities:


Ink is committed and proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.

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