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Senior Brand Manager
1 month ago
**Join Our Team as a Senior Brand Manager- Hybrid**
About Us
Experience enhanced hearing with Boots Hearingcare. We specialise in tailored solutions for hearing challenges, offering comprehensive assessments, expert fittings, and dedicated aftercare. With our commitment to personalised care and cutting-edge technology, we aim to improve quality of life through better hearing. As part of the Sonova family, Boots Hearingcare benefits from decades of excellence, leading the industry in developing, manufacturing, and distributing hearing aids and cochlear implants.
About the Role:
Are you a seasoned marketer with a passion for developing brand strategy and executing impactful campaigns? As a Senior Brand Manager at Boots Hearingcare, you will be responsible for leading the development and execution of comprehensive brand strategies and campaigns that strengthen our position in the hearing care industry. You will manage cross-functional teams and ensure alignment with our business goals, using your expertise in market analysis and consumer insights to create initiatives that resonate with our customers and drive awareness and engagement.
Benefits at Boots Hearingcare
Competitive salary: Up to £55,000
Hybrid working: A mix of office and home-based working
Boots Discount Card: Receive exclusive discounts on a wide range of products at Boots stores.
Free hearing aids if you need them as an employee
Free Flu Vaccine: Stay healthy with free flu vaccines available at Boots Pharmacies & Discounted for family members
Pension Scheme: Secure your future with our comprehensive pension scheme.
Flexible Benefit Box: Access our flexible benefit box to tailor benefits to suit your individual needs.
Life Assurance Cover: Gain peace of mind with life assurance cover.
Long Service Awards: Be recognised for your dedication with long service awards.
Generous Annual Leave: Start with 25 days of annual leave, increasing with length of service to a maximum of 30 days, plus bank holidays.
Telus: Access Telus, a confidential support network offering help and advice on matters both in and outside of work.
As a Senior Brand Manager, you will:
- Implement strategic marketing campaigns to boost brand consideration and increase hearing test bookings.
- Work with external agencies, cross-functional teams, and partners to create effective media strategies and plans and engaging creative for the full media mix including TV, radio, print, digital and PR
- Ensure consistency of brand identity across all channels and customer touchpoints.
- Develop and implement brand strategies that align with Boots Hearingcare’s overall business objectives.
- Lead market research and analysis to identify consumer trends and understand the competitive landscape in hearing care.
- Monitor brand performance and adjust strategies based on key metrics and insights to drive growth.
- Manage the brand budget and ensure effective allocation of resources for maximum impact.
- Act as the brand ambassador, ensuring consistency across all marketing channels and touchpoints.
- Mentor and develop junior team members to enhance their skills and performance.
Person Specification:
- Proven experience in creating and implementing successful brand strategies, ideally in a retail, healthcare, or manufacturing business.
- Demonstrated success in meeting and exceeding KPIs to deliver both short- and long-term brand and business benefits.
- Passion for using consumer insights to shape the brand and deliver exceptional customer experiences.
- Experience in briefing and managing media and PR agencies to deliver national and regional marketing campaigns.
- Expertise in working with creative agencies to develop radio/print advertising (TV experience desirable), ensuring brand consistency from advertising to in-store point-of-sale.
- Strong analytical skills to derive insights from complex data to drive effective decision-making.
- Proven ability to coach, mentor, and develop direct reports within a marketing team, while working collaboratively with cross-functional teams and external partners.
- Experience managing large marketing budgets, ensuring the best return on investment.
- Minimum of 6 years marketing experience
Boots Hearingcare is an equal opportunity employer.
At Boots Hearingcare, we unite, nurture talent, and foster collaboration among individuals from diverse backgrounds to cultivate the strongest team in the marketplace. We are committed to ensuring equal treatment and opportunities for all candidates, regardless of their ethnic or national origin, religion, sexual orientation, marital status, gender, genetic identity, age, disability, or any other legally protected status. Join us in creating an inclusive and supportive environment where everyone can thrive and contribute to our shared success.
“We Care, We drive innovation, We strive for excellence, We build the best team”
We are currently unable to provide Certificates of Sponsorship.
