PPC Executive
2 months ago
Job Title: PPC Executive
Salary: Up to £30,000 DOE
Location: Worcestershire (hybrid)
We’re seeking an analytical and results-driven PPC Executive to oversee paid media strategy across platforms like Google Ads, Bing, and social media.
Benefits
- Generous staff discount
- Access to learning programs and opportunities for professional growth.
- Hybrid work options
- Wellness benefits, team events, and more.
Key Responsibilities:
- Set up, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing, and paid social.
- Conduct in-depth keyword research, selecting target keywords and developing strategies.
- Write engaging, on-brand ad copy and collaborate with designers.
- Track and analyse campaign performance metrics
- Conduct regular A/B tests on ad copy, bidding strategies, and landing pages
- Monitor and adjust budgets to optimize for ROI
What We’re Looking For:
- 1–3 years in a PPC or digital marketing role, with hands-on experience in managing paid search and social campaigns.
- Proficiency in Google Ads, Google Analytics, Bing Ads, and paid social media platforms.
- Knowledge of bid management tools (e.g., SEMrush, Ahrefs, Marin) is a plus.
- Strong data analysis skills with the ability to interpret and translate data into actionable insights.
- Google Ads or other PPC-related certifications are a plus but not required.
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