Graduate Digital Campaign Executive

Job Title:

Graduate Digital Campaign Executive (known internally as Digital Campaign Executive)

Company Overview:

Groupe SEB is the world reference in Small Domestic Appliances (SDA), with 11 products sold worldwide every second, 350 million products sold every year and a global turnover of $8 billion in 2023. As a group, we are present in more than 150 countries, represented by more than 35 brands (Tefal, Krups & Rowenta, to name a few) and 1,200 retail stores worldwide.

In the UK, we operate under the brand of Tefal, a UK brand leader in Cookware with a presence in Electrical Cooking & Food Preparation, Linen Care and Floorcare. As Tefal, we are a well-known brand with a strong product portfolio and have a partnership with world renown chef, Jamie Oliver and other brand collaborations with the likes of Nespresso.

Our modern office, located in the scenic Ditton Park in Datchet, offers a state of the art and modern facilities. Set amidst tranquil surroundings, our workplace fosters an atmosphere that ignites creativity and encourages collaboration.

Job Overview:

Supporting the Performance Media Manager on providing day-to-day management on ATL paid media campaigns, including paid search, google shopping, paid social, display, affiliates and partnerships. A specific focus of this role will be on our pure Direct-to-Consumer (D2C) eCommerce media activations to fuel our sales growth ambitions in this retail channel, but support will also be provided on our top and mid-funnel campaigns to drive engagement and traffic.

The role is within our D2C team, which is currently in an exciting growth stage with investment from the business to develop this crucial sales channel. The team are at the forefront of digital transformation efforts, implementing innovative strategies to enhance customer experience and drive online sales.

Key Responsibilities as a Digital Campaign Executive at Groupe SEB:

• Collaborating with the wider team on managing our performance media channels, including paid search, google shopping, paid social, display, affiliations and partnerships.
• Collecting data and conducting detailed analysis of in-flight and post campaign data to deliver an understanding of performance and provide recommendations.
• Setting up and managing product feeds to enable media channels.
• Briefing media agencies on upcoming campaigns, providing direction on audiences, budgets and creative strategy.
• Managing the maintenance and roadmap roll out of the Tefal Shop platform – new product launches, user experience improvements, SEO and merchandising to improve conversion.
• Creating content to use across social channels and website.

Qualifications and Skills required as a Digital Campaign Executive at Groupe SEB:

• You must possess a bachelor's degree or equivalent.
• You must be highly driven, enthusiastic, and eager to learn. Demonstrate this by showing a thorough understanding of our organisation and the role.
• You are analytical and able to draw conclusions from data to take corrective action.
• Effective organisation skills with the ability to prioritise and make decisions. You will be able to prioritise and manage multiple projects (from merchandising to content creation).
• Strong interpersonal skills and possess a collaborative approach to challenges.
• You are results-driven and motivated by your objectives. You will go the extra mile to ensure the success of media campaigns.
• You must be entrepreneurial and willing to think outside the box to try new approaches.
• You must be highly IT literate and able to demonstrate competent use of Microsoft Office packages, especially Excel.
• You are a problem solver and have a “can do” attitude to problem-solving whilst working cross-functionally.

Overview on package – Digital Campaign Executive – Groupe SEB:

• Working Monday to Friday.
• Hybrid working, 3 days in the office and 2 days from home. Tuesday and Wednesday are our core days for cross collaboration.
• A modern office environment with the option to work in open areas.
• Fun and team building activities within the building – Pool and Table Tennis.
• On site-gym that is accessible 24/7.
• Discounted lunches (we provide a weekly allowance).
• On-site parking and a free bus service from Datchet and Slough station.
• Dental and Private Health care options.

EO Statement:

Groupe SEB UK is an equal opportunities employer committed to creating a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds and are dedicated to eliminating discrimination and promoting equality of opportunity throughout our organization. Join us in our mission to build a culture where everyone feels valued, respected, and empowered to succeed.