Category, Brand

2 weeks ago


Leeds, United Kingdom X4 Life Sciences Full time

Category, Brand & Marketing Manager - Healthcare


I am currently supporting a Medical Device company looking for a proactive Category, Brand & Marketing Manager to drive the full product lifecycle for their O/L and Tertiary brands. This role combines brand management, category strategy, and marketing execution so is a great role for someone looking to take ownership across a real variety of work


Key Responsibilities

Your role will be invaluable and will span across:


Corporate Marketing

  • Conduct research to shape brand strategies.
  • Maintain the corporate website and social media presence.
  • Uphold brand guidelines and drive ESG initiatives.
  • Manage PR efforts and monitor marketing budget effectiveness.


Customer Marketing

  • Collaborate on customer marketing strategies and create tailored assets.
  • Develop content for trade shows, presentations, and social media.
  • Act as the main contact for charity and licensor partnerships.


Category Management

  • Analyze data to uncover industry trends and consumer insights.
  • Conduct market reviews and primary research.
  • Develop long-term category strategies and manage product ranges.
  • Oversee product life cycles from concept to shelf, including exit strategies.


Brand Creation

  • Define brand positioning and manage brand guidelines.
  • Lead annual brand planning and communication strategies.
  • Oversee social media management and brand photography.


Essential Skills

  • 5-10 years of experience in brand/category/marketing roles.
  • Proven track record of commercial success.
  • Strong analytical skills and data interpretation abilities.
  • Excellent presentation and communication skills.


Desirable Skills

  • FMCG experience, especially within UK grocery/high street multiples.
  • Leadership experience and knowledge of the healthcare industry.


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