Category, Brand
3 weeks ago
Category, Brand & Marketing Manager - Healthcare
I am currently supporting a Medical Device company looking for a proactive Category, Brand & Marketing Manager to drive the full product lifecycle for their O/L and Tertiary brands. This role combines brand management, category strategy, and marketing execution so is a great role for someone looking to take ownership across a real variety of work
Key Responsibilities
Your role will be invaluable and will span across:
Corporate Marketing
- Conduct research to shape brand strategies.
- Maintain the corporate website and social media presence.
- Uphold brand guidelines and drive ESG initiatives.
- Manage PR efforts and monitor marketing budget effectiveness.
Customer Marketing
- Collaborate on customer marketing strategies and create tailored assets.
- Develop content for trade shows, presentations, and social media.
- Act as the main contact for charity and licensor partnerships.
Category Management
- Analyze data to uncover industry trends and consumer insights.
- Conduct market reviews and primary research.
- Develop long-term category strategies and manage product ranges.
- Oversee product life cycles from concept to shelf, including exit strategies.
Brand Creation
- Define brand positioning and manage brand guidelines.
- Lead annual brand planning and communication strategies.
- Oversee social media management and brand photography.
Essential Skills
- 5-10 years of experience in brand/category/marketing roles.
- Proven track record of commercial success.
- Strong analytical skills and data interpretation abilities.
- Excellent presentation and communication skills.
Desirable Skills
- FMCG experience, especially within UK grocery/high street multiples.
- Leadership experience and knowledge of the healthcare industry.
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