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Director of Marketing

4 months ago

Eastern England, United Kingdom Pure Escapes Full time

Pure Escapes is an industry-leading luxury destination management company specialising in the Indian Ocean, UAE and South Africa. With over 15 years’ experience, we are dedicated and trusted to creating and delivering the ultimate travel experiences for the most discerning travellers. We have built an extensive network over the years working with a curated collection of properties that represent the very best of these regions. Today, with five global offices, over 90 multilingual staff, we have grown to become the world’s number one luxury resort seller in Maldives and Seychelles and have recently extended this expertise to UAE and South Africa.


We are seeking an experienced Director of Marketing to lead our dynamic marketing team. The ideal candidate will have a proven track record in the luxury market segment, with extensive experience in leading marketing initiatives and managing high-performing teams. This role requires a strategic thinker who is adept at project management, business development, and leveraging modern technologies to enhance marketing effectiveness.


RESPONSIBILITIES:

  • Managing all marketing for the company
  • Developing a marketing strategy for the organization in line with organizational objectives
  • Overseeing organizations marketing budget
  • Creation of marketing material and also liaising with third party agencies and suppliers for this purpose, as and when required.
  • Planning and implementing promotional campaigns
  • Overall responsibility for brand management and organizational identity
  • Planning and execution of online and print marketing campaigns
  • Monitor and report on effectiveness of marketing initiatives
  • Strategizing: –The Marketing Manager holds a unique perspective of day-to-day tasks as well as big-picture direction and contributes creative solutions to accomplish departmental goals.
  • Writing –The marketing manager creates new content such as newsletter copy, email campaigns, marketing copy, brochure copy and social media content.
  • Social Media –develop and maintain a coordinated social media presence in order to support the marketing business plan.
  • Email Marketing –execute engaging email communications to promote the organizations programs and offerings.
  • Partner closely with the sales team to develop integrated strategies that drive customer acquisition and retention.
  • Leverage modern marketing technologies to enhance digital presence, optimize campaigns, and track performance metrics effectively.
  • Stay abreast of market trends and technological advancements, integrating innovative solutions to maintain competitive edge.
  • Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
  • Develop relationships and work closely with leading luxury hotel brands


CANDIDATE REQUIREMENTS

  • Proven experience as Director of Marketing
  • Strong background working with luxury brands is essential (agency or in-house)
  • Relevant experience working in a similar role within luxury, lifestyle or travel sectors
  • Strong portfolio of work showcasing a range of channel assets
  • Design experience across channels, with emphasis on luxury magazine/brochure production and video creation, and strong understanding of digital landscape and channels
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Professional chartered marketer (CIM) is a plus
  • BSc/BA in business administration, marketing and communications or relevant field