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Chief Marketing Officer
3 months ago
Our client is an established market-leading property and technology service provider which is digitising the complex process of buying, selling, renting and renovating housing in the UK. Clients are public sector organisations and real estate investors. The company is now looking for an experienced CMO to take their prop-tech platform to a wider B2B market beyond the public sector markets they are familiar with. There are also future ambitions to roll the platform out to a wider B2C market.
The CMO's role will focus on driving brand recognition to commercial organisations, real estate funds and other real estate businesses. There are also future ambitions to roll the platform out to a wider B2C market.
Responsibilities Include:
Strategy
- Develop and implement the overall marketing strategy and act as a strategic partner to the CEO by proactively identifying opportunities for marketing innovation, improvement, and growth.
- Define and craft the vision, strategy and execution plan for external and internal communications.
- Collaborate with the leadership team to establish and maintain a consistent and compelling brand vision, while aligning marketing efforts with the company's overall strategic goals.
- Manage the marketing budget, allocating resources efficiently to achieve optimal results across different marketing initiatives and channels.
- Champion a data-driven approach to marketing decision-making, leveraging advanced analytics and insights to continuously optimize marketing investments and maximize ROI across all channels and initiatives.
- Lead the development and distribution of thought leadership content, such as whitepapers, case studies, video series, podcasts, and blog posts.
Team Development
- Recruit, build, and motivate a high-quality sales and marketing team.
- Empower the team to grow and thrive.
- Develop a winning culture that supports high-energy interaction, responsiveness, attentiveness, and high integrity.
- Foster a culture of data-driven decision-making ensuring that all team members are proficient in using analytics tools and methodologies to track performance, identify opportunities for improvement, and make informed decisions about marketing investments.
Marketing & Communications
- Develop and manage the digital marketing programs that support ambitious pipeline and sales/revenue targets, optimizing these efforts through continuous A/B testing.
- Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, and reporting.
- Manage the build out and optimisation of the company's website, including content strategy, navigation and UI, SEO strategies, and lead conversion tactics.
- Establish paid media strategies to reach new audiences and generate leads, including SEM, content syndication and paid social.
- Bring on new demand generation tactics such as webinars, virtual or live events, customer stories, podcasts and immersive demos.
- Build and execute email marketing strategies that span the full customer lifecycle and increases conversions at each stage of the funnel.
- Analyse and report on marketing performance metrics while identifying opportunities for optimization and growth.
- Collaborate with the Product team to understand product roadmap and release schedules so as to align marketing strategies with future development of the platform.
- Cultivate strong relationships with key industry partners, influencers, and media outlets to amplify the company's brand visibility and reputation.
- Develop and edit press releases, articles, success stories, technical articles and media pitches to further the visibility of the company.
- Coordinate media interviews and prepare media briefing documents, including key messages.
Events
- Responsible for the development of the overall corporate event strategy, including conferences, webinars, road shows and tradeshows.
- Responsible for overall strategic vision and planning of events to increase awareness and to help the company achieve growth goals.
- Manage all aspects of events from pre-planning, resources, marketing, on-site coordination and post-event follow-up.
- Responsible for effective budget management while ensuring high-quality, high-impact events support that generate ROI.
- Analyse event ROI through post-event surveys and post-mortems to continuously identify areas of improvement.
- Identify and pursue relevant industry awards and recognition opportunities to further elevate the company's brand reputation.
Qualifications, Experience And Skills
- 10-15 years' experience and proven success as a marketing leader of a technology company serving the residential real estate industry.
- Deep understanding of product-led growth strategies and demonstrated success in supporting subscription services with recurring revenue.
- Demonstrated experience in creating world-class top of funnel demand generation strategies mapped to business goals.
- A strong creative vision, with the capability to develop innovative marketing campaigns and initiatives that resonate with the target audience and drive engagement.
- Experience of building a sales and marketing team from the ground up.
- A team player who is not afraid of doing whatever is necessary to get the job done.
- Insane analytical skills and data competency with a demonstrated experience using web analytics to make data-driven decisions that further business objectives and digital marketing strategy, including deep understanding of digital channels, new marketing technologies and industry best practices and benchmarks.
- Strong experience with data-driven decision-making, including expertise in using analytics tools and methodologies to optimize marketing investments and maximize ROI.
- Strong interpersonal and communications skills, with the ability to collaborate effectively with the CEO, leadership team and external partners while 'checking your ego at the door.'
- Demonstrated ability to lead, mentor, and develop high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement. Values thought diversity and ensures all appropriate team member views have been raised and considered when making key decisions.
- An understanding of UK residential real estate industry competitive landscape, best practices, platforms and tools.
- Creative, growth mindset, speedy, innovative, fail-fast mentality.
- Experience managing and optimizing marketing budgets, allocating resources effectively across various marketing initiatives and channels.
- Experience managing a company's website and driving improvements in user experience, lead generation, and brand representation.
- Excellent writing skills, with the ability to craft compelling narratives, thought leadership content, and marketing communications that effectively convey the brand message.
- Demonstrated success in building and maintaining relationships with key industry partners, influencers, and media outlets to amplify brand visibility and reputation through PR and thought leadership opportunities.
- A genuinely nice human who likes to smile, laugh and is generally fun to be around, even when business gets crazy.
