National Account Manager

2 weeks ago

London, United Kingdom Alexander Steele Recruitment Full time
Job Description

OOH & National Convenience Group National Account Manager


The Role:

We are seeking a dynamic, well-organized, and entrepreneurial National Account Manager (NAM) specializing in Out-of-Home (OOH) and National Convenience Group channels to join an esteemed team. This role involves driving listings, enhancing volume, and bolstering brand recognition throughout 2024 and beyond.


The ideal candidate will possess a background in sales and account management within the Fast-Moving Consumer Goods (FMCG) sector, preferably with experience in challenger brands. Successful candidates will collaborate closely with the Head of Sales, Head of Marketing, and the CEO.


This presents an exceptional opportunity to join a pioneering CBD company in the UK, contributing to the disruption of the alcohol, sugar, and caffeine industries to redefine health and well-being. As the lead within the sector, you will assume full P&L accountability and spearhead the development of medium and long-term strategic growth plans to achieve net profit and gross sales targets. Your responsibilities will include cultivating the overall category and customer base within the OOH & National Convenience Group channel, with a comprehensive account and prospect list provided.


Responsibilities:

  • Developing and Implementing Sales Strategies: Devise and execute sales strategies to attain revenue and volume objectives within designated national accounts.
  • Building and Maintaining Relationships: Foster strong relationships with key decision-makers and stakeholders within national account customers.
  • Negotiating Terms and Agreements: Negotiate pricing, terms, and contracts with national account customers to optimize profitability and establish mutually beneficial partnerships.
  • Forecasting and Demand Planning: Analyze market trends, consumer behavior, and historical data to forecast demand accurately and ensure efficient stock management for customers.
  • Promotional Planning and Execution: Create tailored promotional programs and campaigns for customers to enhance product visibility, sales, and market share.
  • Cross-Functional Collaboration: Collaborate with internal teams such as marketing, supply chain, finance, and product development to align strategies, address issues, and seize opportunities within the sector.
  • Monitoring and Analyzing Performance: Continuously monitor sales performance, market trends, and competitive activities within the sector. Utilize data analysis to identify areas for improvement and develop actionable insights.
  • Providing Market Intelligence: Stay abreast of industry developments, competitor strategies, and regulatory changes affecting the soft drinks market in the UK. Offer insights and recommendations to senior management based on market intelligence.
  • Ensuring Compliance: Ensure adherence to all contractual agreements, regulatory requirements, and company policies while conducting business with national account customers.
  • Driving Customer Satisfaction: Proactively address customer inquiries, concerns, and issues to uphold high levels of customer satisfaction and loyalty within national accounts.
  • Financial Management: Effectively manage budgets, promotional funds, and expenses related to account activities.
  • Strategic Planning: Contribute to the development of long-term strategic plans for the soft drinks business by providing insights and recommendations based on sector performance and market dynamics.
  • Adapting to Market Changes: Remain agile and responsive to shifts in the soft drinks market, consumer preferences, and competitive landscape, adjusting strategies and tactics accordingly.
  • Representing the Company: Serve as a brand ambassador at industry events, trade shows, and customer meetings to promote brand awareness and cultivate positive relationships with stakeholders.


This role offers a unique opportunity for a seasoned professional to make a significant impact within a dynamic industry. If you thrive in a fast-paced environment and are passionate about driving growth and innovation, we encourage you to apply.


By applying for this role, you are agreeing to be registered with us in accordance to our T&C’s/Privacy Policy.

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