Social Media Marketing Executive
4 weeks ago
Are you a social media guru with a passion for pets? We're seeking a talented Social Media Marketing Executive to elevate our brand presence. From crafting compelling content to driving leads and staying ahead of trends, your role will be instrumental in shaping our digital journey. If you're ready to unleash your creativity and make a meaningful impact in the pet industry, we want to hear from you
Job Description
Reporting to the Marketing Manager, the Social Media Marketing Executive will be responsible for contributing and advancing our social media presence across various platforms. Your role will revolve around generating impactful and innovative content, that will engage and resonate with our target audience.
You must also have exceptional copy writing skills to be able to tell our brand story, values and offerings while also driving leads to the sales team. You will monitor social media trends, tools, and applications to ensure our content remains current, competitive. You will also be confident with analysing social media performance and metrics to optimise future content and strategies.
We have big ambitions, and we want someone to help us bring as much value as possible to the business by delivering a first-class marketing and communication plans. It is a dynamic role which requires a real eye for detail.
A passion for pets and experience in the pet or veterinary industry would also be a distinct advantage.
Key accountabilities - main areas of responsibility
Content Strategy & Planning
- Develop a comprehensive content strategy aligned with our goals and target audience.
- Plan and create a content calendar that outlines topics, themes and distribution schedule for social media posts, blogs, and other content.
Social Media Management
- Manage and maintain social media profiles on relevant platforms (LinkedIn, Twitter, META) with consistent branding and messaging.
- Create, curate, and schedule engaging and relevant content for social media posts.
- Monitor social media trends and industry news to stay informed about relevant topics for sharing.
Content Creation
- Write compelling and informative social media posts, tailored to our audience, that highlights our solutions across pet & vet.
- Develop in-depth and insightful blog posts that addresses industry challenges, provides solutions, and showcases our expertise.
- Collaborate with experts and other teams to gather information and insights for creating high quality content.
Paid Social
- Help plan and execute paid social campaigns across META and LinkedIn
- Create engaging ad copy and visuals that resonates with our audience.
- Work with our agency to make sure that our target audience is defined, and our ads are optimised to improve results.
Lead Generation & Engagement
- Craft content that educates and addresses pain points of prospects, positioning us as a valuable resource industry.
- Implement strategies to drive engagement, such as thought-provoking questions, conducting polls and sharing relevant news.
- Use social media listening tools to monitor and respond to comments, mentions, and enquires.
SEO Optimisation
- Incorporate SEO best practices into content creation, including optimising blog posts with relevant keywords.
- Ensure social media profiles and content are optimised for search visibility.
Analytics & Reporting
- Track and analyse key performance metrics for social media and content campaigns, such as engagement rates, click through rates and website traffic.
- Use data-driven insights to refine strategies and make informed decisions for future content creation.
Collaboration & Coordination
- Coordinate with the marketing team, and designer to ensure cohesive messaging and branding across all content.
- Collaborate with the sales team to understand customer pain points and translate them into content that addresses their needs.
Continuous Improvement
- Stay open to feedback and continually refine content strategies based on performance.
- Experiment with new content formats and approaches to maintain audience engagement and interest.
Conversion Optimisation
- Develop strategies to guide prospects through the sales funnel.
Why You'll Love Working With Us:
- Bring your pet to work scheme
- Opportunities for professional growth and development
- A global team with diverse perspectives and backgrounds
- A collaborative work environment where your ideas are valued
- Flexible work arrangements – 3 days in the office with 2 at home
***STRICTLY NO AGENCIES***
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