Marketing Manager

3 weeks ago


Basingstoke, United Kingdom PE Global Full time

PE Global is recruiting an omnichannel marketing manager for our global healthcare client. The role is an initial 12-month hybrid contract.


Make sure to apply with all the requested information, as laid out in the job overview below.

Responsibilities of the role:

  • Partner seamlessly with Marketing, PRA and Medical teams to develop omnichannel strategy for the brand(s) within the assigned therapy area.
  • Leverage omnichannel capabilities and channels to drive customer engagement for the brand.
  • From designing channel strategies to choosing and implementing the right platform and integrating it with other systems to support a truly connected customer experience.
  • Define & identify ways of accelerating the usage of digital content as week as maximising the reach & frequency of brand message.
  • Work with cross functional teams to generate ideas, create new concepts, tests and implement digital innovation.
  • Lead relationship with digital agencies/vendors to define project scope, costs, timelines and deliverables.
  • Provide budget recommendations for omnichannel plan execution.
  • Analyse and provide campaign insights to the brand teams to continuously evaluate and adjust go-to-market strategy.
  • Through data insights, build brand awareness and customer loyalty with engaging campaigns.
  • Report the metrics behind OCE campaigns to assess success vs objectives.
  • Drive innovation culture and marketing capabilities by bringing in the best practices, latest tools and technologies to hub business.

Requirements:

  • A sound understanding of digital channels such as webinars, websites, eMail campaigns, social media, video platforms, third party websites.
  • Experience in digital marketing, preferably in pharmaceutical or healthcare industry
  • Proven track record of cross functional collaboration to materialise complex business objectives.
  • Ability to influence without authority.
  • Ability to navigate through ambiguity.
  • Strong project management skills.
  • The Ideal candidate will have Digital/omnichannel experience within Pharma or the healthcare industry.

Interested candidates should submit an updated CV.


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