Head of Sales

3 weeks ago

Swansea, United Kingdom Swansea City Football Club Full time
Job Description

Summary

Swansea City Association Football Club is a Welsh professional football club based in the city of Swansea, South Wales currently playing in the EFL Championship.


Through hard work and talent, the club has enjoyed a meteoric rise to prominence over the past decade, establishing itself as one of British football's emerging forces.


More than 11 players on the pitch, Swansea City prides itself as a true community club. We are proud of the road we've travelled and excited about the journey ahead.


The Role

Swansea City Football Club are looking for a Head of Sales to attract and drive new commercial partners to the club.


Job Summary

  • To deliver revenue across core commercial department and new income streams, to deliver commercial success against club objectives.
  • To lead departmental management-level staff across partnerships and hospitality to deliver against commercial income targets and KPIs.
  • To lead on department-wide sales activity, playing a leading role in the revenue generation across core income streams (partnerships, hospitality, ticketing, retail, events, F+B/C+E) working in collaboration with the Head of Marketing.


Role & Responsibilities

  • Partnership Sales – Attract new commercial partners to the club through successful research, outreach and negotiation. Provide an extensive handover to the Partnerships Managers, ensuring expectations are exceeded and incremental income secured.
  • Advertising Sales – Lead the partnerships team in the creation and sale of; LED perimeter advertising, static advertising, digital advertising and other partnership rights.
  • Hospitality Sales – Deliver additional commercial income via new hospitality sales, cross-selling and up-selling of season ticket holders.
  • Staff, Budget and Strategy Management – Line management of the Head of Partnerships and Head of Hospitality, and the management of departmental budgets and strategies.
  • Women’s Football Revenue – Responsible for delivering income via partnerships, ticketing and other revenue streams relating to our women’s football programme
  • Commercial & Stadium Event Sales – Lead on the sales of stadium events and relationship management of related promotional companies to deliver significant non-matchday revenue (concerts, large-scale events, sporting events).
  • Creation and Sales of Commercial Inventory – Create new commercial inventory, demonstrating it’s value, and actively taking to market.
  • Cross-Department Sales – Work collaboratively with the Head of Marketing to devise weekly/bi-weekly sales tasks and focus across the department, with a focus on cross-selling, up-selling and direct fan engagement.
  • Culture Development – Develop a ‘sales first’ culture, relentless in our pursuit of income. Educate and up-skill departmental staff in this area.

_____________________

JLB are retained on behalf of Swansea City Football Club to appoint a Head of Sales. All direct applications and CV's will be forwarded to JLB.


If this role is of interest, then please press the apply button and include a copy of your CV.

_____________________

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