Sales Executive
1 month ago
Swansea City Association Football Club is a Welsh professional football club based in the city of Swansea, South Wales currently playing in the EFL Championship.
Through hard work and talent, the club has enjoyed a meteoric rise to prominence over the past decade, establishing itself as one of British football's emerging forces.
More than 11 players on the pitch, Swansea City prides itself as a true community club. We are proud of the road we've travelled and excited about the journey ahead.
Swansea City Football Club are looking for a Head of Sales to attract and drive new commercial partners to the club.
To deliver revenue across core commercial department and new income streams, to deliver commercial success against club objectives.
• To lead departmental management-level staff across partnerships and hospitality to deliver against commercial income targets and KPIs.
• To lead on department-wide sales activity, playing a leading role in the revenue generation across core income streams (partnerships, hospitality, ticketing, retail, events, F+B/C+E) working in collaboration with the Head of Marketing.
Partnership Sales - Attract new commercial partners to the club through successful research, outreach and negotiation. Advertising Sales - Lead the partnerships team in the creation and sale of; LED perimeter advertising, static advertising, digital advertising and other partnership rights.
• Hospitality Sales - Deliver additional commercial income via new hospitality sales, cross-selling and up-selling of season ticket holders.
• Women’s Football Revenue - Responsible for delivering income via partnerships, ticketing and other revenue streams relating to our women’s football programme
• Commercial & Stadium Event Sales - Lead on the sales of stadium events and relationship management of related promotional companies to deliver significant non-matchday revenue (concerts, large-scale events, sporting events).
• Creation and Sales of Commercial Inventory - Create new commercial inventory, demonstrating it’s value, and actively taking to market.
• Cross-Department Sales - Work collaboratively with the Head of Marketing to devise weekly/bi-weekly sales tasks and focus across the department, with a focus on cross-selling, up-selling and direct fan engagement.
• Culture Development - Develop a ‘sales first’ culture, relentless in our pursuit of income. JLB are retained on behalf of Swansea City Football Club to appoint a Head of Sales.
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