Chief Communication/Marketing Officer
2 weeks ago
Client is a Silicon Valley VC funds backed decentralized AI platform.
Current team size: 18 people, all researchers and engineers.
Location: globally remote, HQ in London
Position Overview: We are seeking a dynamic and experienced Chief Communication and Marketing Officer (CCO/CMO) to lead our communication and marketing strategies, enhance our public presence, and drive business growth. The CCO/CMO will work closely with the executive team to effectively advocate for the firm's core technology, engage with our community and stakeholders, and develop innovative marketing campaigns.
Key Responsibilities:
Public Advocacy and Thought Leadership:
- Serve as a public face and advocate for the firm's core technology and its benefits
- Participate in AMAs (Ask Me Anything), interviews, talks, and panel discussions to promote brand and educate the public about decentralized AI
- Collaborate with other C-level executives to align communication and marketing strategies and present a unified message
- Establish firm brand as a thought leader in the decentralized AI space through speaking engagements, industry events, and content creation
Communication and Marketing Strategy:
- Develop and execute a comprehensive communication and marketing strategy to increase brand awareness, engagement, and adoption
- Identify key audiences and tailor messages to effectively communicate the value proposition of firm's core technology
- Monitor industry trends and adapt communication and marketing strategies accordingly
- Develop and manage marketing budgets to optimize ROI and achieve business objectives
Stakeholder Engagement:
- Build and maintain strong relationships with key stakeholders, including investors, partners, and community members
- Engage with the firm's community through various channels, such as social media, forums, and events
- Address stakeholder concerns and provide timely and transparent communication
Content Creation and Branding:
- Oversee the creation of compelling content, including press releases, blog posts, whitepapers, and presentations
- Ensure all content aligns with the firm's brand voice and effectively communicates our mission and values
- Collaborate with the marketing team to develop engaging visual content, such as infographics and videos
- Manage and enhance the firm's brand identity across all touchpoints, ensuring consistency and impact
Media Relations and PR:
- Establish and maintain relationships with key media outlets and journalists
- Proactively pitch stories and secure media coverage to boost brand's visibility and credibility
- Develop and execute PR campaigns to support product launches, partnerships, and other key initiatives
Marketing Campaigns and Growth:
- Develop and execute innovative marketing campaigns to drive user acquisition, engagement, and retention
- Utilize data-driven insights to optimize marketing efforts and improve campaign performance
- Collaborate with the product and business development teams to identify growth opportunities and develop go-to-market strategies
- Monitor and report on key marketing metrics, providing insights and recommendations to the executive team
Requirements:
- Proven track record of success in a senior communication and marketing role, preferably within the tech or blockchain industry
- Exceptional verbal and written communication skills, with the ability to distill complex concepts into clear and compelling messages
- Strong understanding of decentralized technologies, particularly in the context of AI and blockchain
- Expertise in developing and executing integrated marketing campaigns across multiple channels
- Established network and relationships with key media outlets and influencers in the tech and blockchain space
- Data-driven approach to marketing, with the ability to analyze and derive insights from marketing metrics
- Excellent leadership and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Strategic thinker with the ability to develop and execute communication and marketing plans that align with business objectives
- Ability to thrive in a fast-paced, dynamic environment and adapt to rapidly changing circumstances
- Bachelor's degree in communication, marketing, public relations, or a related field; advanced degree preferred
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