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Head of Marketing

2 months ago

St Albans, United Kingdom Blue Legal Full time

Blue Legal has partnered with a dynamic regional law firm in their search for an influential Head of Marketing and BD Manager to join their team, based in their St Albans office. The role holder will develop innovative marketing strategies that promote the firm’s services and brand on local, national, and international level. They have a culture that is collaborative, supportive, and family orientated, with an award winning, talented team who are passionate about what they do. This is an excellent opportunity to make a real impact and add tangible value, particularly around the international piece which already has some exciting developments in play.


Do you have the following skills, experience and drive to succeed in this role Find out below.

The Responsibilities:

  • Develop and implement marketing plans to promote the firm’s services, brand visibility, client relationship, and acquisition strategies.
  • Manage the annual marketing budget.
  • Oversee digital marketing efforts, including content creation, PPC campaigns, lead generation, performance analysis, and SEO.
  • Manage the creation of compelling content for the firm’s website, e-newsletters, social media platforms, and other channels.
  • Organise and participate in both internal and external events.
  • Analyse effectiveness of marketing campaigns and initiatives, using data-driven insights for strategic decisions.
  • Collaborate with lawyers and practice teams to align marketing and business development efforts with the firm’s goals and strategies.
  • Build and maintain relationships with existing clients and partners, ensuring high levels of satisfaction and fostering long-term partnerships.

The Candidate:

  • Marketing & BD experience within the legal or professional services sectors.
  • A degree or equivalent qualification in marketing, or a business-related field. CIM qualifications are preferred.
  • Proven success in developing and implementing effective marketing strategies.
  • In-depth knowledge of digital marketing, including SEO, SEM, PPC, GA4, and social media marketing.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.